Instagram and Facebook owner to launch a rival app against Twitter on Thursday

Facebook and Instagram owner Meta is all set to launch a new app to compete against Twitter that will go live on Thursday. The new app introduced by Mark Zuckerberg-owned Meta is known as Threads and can be pre-ordered on the Apple store, which is technically linked to Instagram.

Threads app comes off as the latest rivalry between Twitter owner Elon Musk and Meta owner Mark Zuckerberg. The screenshots which were uploaded by Meta, show that the dashboard of the upcoming app is similar to that of Twitter. Meta describes the new app Threads as a “text-based conversation app.”

Meanwhile, Twitter also announced that its popular dashboard, TweetDeck will require a paid subscription in order to avail of the services of time in a matter of 30 days time. Elon Musk is promoting on a larger scale to get users to sign up for Twitter’s subscription program called Twitter Blue. On Saturday, he even imposed restrictions on the number of tweets the users can see and gave the reason as tremendous “data scraping” that happens on a daily basis.

On the other hand, the Threads app will be a free service and will not cater to subscription plans. Also, there will be no restrictions as to how many posts a user can see. The latest app’s description in the Apple store read, “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”

Threads could seem like a threat to Twitter, as Mark Zuckerberg is known for taking up ideas that have worked massively, be it reels or stories. Threads app will be linked to Instagram, so eventually, it will be connected to millions of existing accounts and the app will not have to start from scratch.