Meta, Mark Zuckerberg’s company, is launching an Avatars Store where you can buy designer outfits for your digital avatar

The Meta Avatars Store will debut on Facebook, Instagram, and Messenger next week, with digital clothing from Balenciaga, Prada, and Thom Browne.

On Friday, Meta CEO Mark Zuckerberg announced the debut of the ‘Meta Avatars Store,’ which would provide consumers with digital designer outfits for their metaverse avatars. During an Instagram Live with Eva Chen, Instagram’s vice-president of fashion partnerships, he made the announcement. People will want to express themselves through their avatars, according to Zuckerberg, and will be willing to spend money to dress them up in fashionable attire.

“Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy,” Zuckerberg said in a short message posted on Facebook.

The new virtual store, which will be available for users in the United States, Canada, Thailand, and Mexico starting next week on Facebook, Instagram, and Messenger, will first feature digital apparel from designers including Balenciaga, Prada, and Thom Browne.

“I’m excited to add more brands and bring this to VR soon too,” Zuckerberg added.

He also showed off some of the various avatar looks he and Chen experimented with.


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A post shared by Eva Chen (@evachen212)

Designer Clothes Could Cost You At least $2.99 to $8.99

The things in the avatars store would initially cost $2.99 to $8.99, according to a Vogue Business story. Balenciaga CEO Cédric Charbit described the opportunity as “unique” for the firm, its audience, and its products, “opening up new areas for luxury,” according to a press statement.

Meanwhile, the Meta avatars’ free wardrobe options will remain available.

During the Instagram live, Zuckerberg and Chen stated that the shop will become an open marketplace where developers may create and sell clothing.

“A lot of the dream is to make it accessible to anyone. If you want to design fashion today, you need the physical materials and equipment, but in the future, anyone with a computer and an imagination will be able to come up with ideas for this,” he said.

Meta has been focusing on improving the avatar experience on all of its platforms. 3D avatars were introduced to Instagram earlier this year, as well as avatars with more expressions, faces, skin tones, and accessibility devices for Facebook and Messenger, thanks to an upgrade released earlier this year.