Media reports claim, Internal records reveal several Twitter users leaving the site
Internal Twitter data that Reuters got reveals that the reality goes well beyond the few instances of famous people ghosting their own accounts.
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Is Twitter at the verge of its death? In April, five days before making an offer to purchase the social media platform, billionaire Elon Musk contemplated.
Internal Twitter data that Reuters got reveals that the reality goes well beyond the few instances of famous people ghosting their own accounts. Twitter is having trouble retaining its most committed users, which illustrates a challenge faced by Tesla CEO Elon Musk as he nears the completion of his $44 billion deal to acquire the company.
Despite making up less than 10% of all monthly users, these “heavy tweeters” are responsible for 90% of all tweets and 50% of all global revenue. A Twitter researcher claimed that since the pandemic started, heavy tweeters had been in “total decline” in an internal document titled “Where Did the Tweeters Go?”. A “heavy tweeter” is someone who tweets three to four times per week while logging into Twitter six or seven days a week.
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The most active English-speaking Twitter users have changed their interests over the past two years, according to the report, which may make the network less desirable to marketers.
According to the report, “not safe for work” (NSFW) content, which includes nudity and pornography, and cryptocurrencies are the two subjects that English-speaking heavy users are most interested in.
Users’ interest in news, sports, and entertainment is waning at the same time. Tweets with those topics are also the most intriguing to marketers, helping Twitter become the “digital town square” of the world, as Elon Musk famously phrased it.
According to the accounts they followed, the study on Twitter looked at how many frequent tweeters in English expressed interest in a certain subject and how that number of users changed over the previous two years.
The records state that Twitter was asked to investigate “disturbing” user trends that may have been hidden by an overall increase in daily active users in order to better comprehend the decline in the number of the company’s most engaged users. The survey did not come to any clear conclusions on why the platform’s major users are declining.
