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Mukesh Ambani’s daughter Isha Ambani is all set to bring back the popular Chinese fashion brand Shein in India after 3 years. The brand, which is very popular among women looking for trendy and stylish clothes at affordable prices, has partnered with Reliance Retail. The brand had managed to gather huge fan following among the millennials in a very short period of time, however, it was banned in 2020 citing security concerns. However, their products were available on Amazon for sale, which was stopped by High Court.
Reliance Retail has not yet confirmed any detail with the brand, but it has been reported by PTI, and both the entities are expected to have huge benefit from the collaboration. The reports have suggested that Shein will source its operation in Middle East and other markets through this partnership.
Georgia Armani, Hugo Boss, Versace, Brooks Brothers, Burberry, Armani Exchange, Jimmy Choo, Michael Kors, and many other brands have already established themselves in India via partnership with Reliance Retail. Shein is expected to join the list soon.
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Isha Ambani has been named the new leader of Reliance Retail in August 2022. At that time, the firm was able to achieve Rs 2 lakh crore turnover. The brand has net worth of over Rs 4 lakh crore.
