UK witnesses unexpected fall in the November retail sale

Despite Black Friday and Christmas, British retail sales drop.


Despite Black Friday and the run-up to Christmas, British retail sales dropped in November, according to official data released on Friday. The Office for National Statistics reported that after increasing in October, sales by volume decreased by 0.4% last month.

“Retail sales fell overall in November, driven by a notable drop for online retailers, with Black Friday offers failing to provide their usual lift in this sector,” said Darren Morgan, ONS director of economic statistics.

“However, department stores and household goods shops did report increased sales with these retailers telling us a longer period of Black Friday discounting helped boost sales.”