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Reliance Retails is ready to take part in the competitive market of FMCG as they launch their new brand which is considered to be a game changer.
With Reliance Retail launching its products under the brand name “Independence,” the FMCG market is about to undergo a disruption. According to the company, the brand will compete directly with companies like HUL, ITC, Marico, and Tata Consumer in a number of categories, including staples, processed foods, and other daily necessities.
“I am happy to announce the launch of our own FMCG brand, Independence, which brings a wide choice of high quality and affordable products including edible oils, pulses, grains, packaged foods and other daily need products,” said Isha Ambani, Director, Reliance Retail Ventures Ltd.
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Experts believe that Reliance Retail might disrupt the market just like how Jio changed the telecom market.