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Samsung Electronics has unveiled a new global video campaign titled “Your Companion to AI Living,” which underscores the company’s strategic vision for artificial intelligence advancements. The campaign was introduced during the CES 2026 event at ‘The First Look’.
The initiative showcases Samsung’s AI technology as a core facilitator of a seamless living experience, integrating with connected products and services to offer personalized solutions. This campaign emphasizes Samsung’s commitment to anticipating consumer needs and optimizing its ecosystem of devices, platforms, and services for enhanced user interaction.
Strategic Objectives and Campaign Elements
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Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics, remarked, “With this campaign, we aim to demonstrate how Samsung’s AI-integrated offerings can serve as a life companion by proactively understanding customer needs and delivering tailored assistance when most relevant.” Choi further highlighted Samsung’s dedication to creating meaningful ways for users to benefit from its innovations.
The multimedia campaign includes a trio of engaging videos focused on health, family, and pet care, illustrating how Samsung’s AI capabilities are embedded within its products to enhance everyday life. The campaign targets varied consumer segments, using data-driven insights to connect with their specific lifestyle preferences.
AI-Driven Features for Enhanced User Experience
- Health: The Antioxidant Index, accessible via the Galaxy Watch8 and Samsung Health app, assists health-conscious users in monitoring wellness and receiving customized dietary suggestions to support healthy living.
- Family: For enhancing family safety and security, the Call Screening feature on Galaxy smartphones helps elderly users avoid unwanted calls, including potential phishing attempts.
- Pet Care: The Now Brief service, integrated with Pet Care on the SmartThings app, provides reminders for dog walks and tracks walking routes and durations, facilitating better pet care management.
These promotional videos are displayed on prominent global screens, such as Times Square in New York and Piccadilly Circus in London, as well as across Samsung’s digital platforms including YouTube and Instagram.
