OLA workforce apparently dispirited with hostile work culture as the CEO attempts to take on Musk
Several of senior executives quit Aggarwal’s company within a year or two, suggesting that the Ola CEO’s unrelenting ambition has produced a toxic work environment.
India presently has more than 14 lakh electric vehicles on the road, the market for electric vehicles in India is finally maturing. Success will ultimately depend on automakers closing the affordability gap, which will be a difficult feat in a market for volatile battery metals. Ola joined the race for electric mobility in 2017, debuted an e-scooter in 2018, and now intends to employ 3000 people for non-software positions after allegedly dismissing of 200 techies. Bhavish Aggarwal, the founder of the ride-hailing service, wants to become Elon Musk of India by launching an e-car that costs between Rs 40 and 50 lakhs.
Bloomberg adds, however, that several of senior executives quit Aggarwal’s company within a year or two, suggesting that the Ola CEO’s unrelenting ambition has produced a poisonous work environment. Current and former Ola employees have said to the media outlet that Aggarwal has labelled teams worthless, and meetings have been cancelled as a result of his rage after tearing up presentation materials over sentence structure. However, while speaking to Bloomberg, Aggarwal explained that his behavior was motivated by passion and emotions and claimed that he was naturally angry and frustrated.
His combative nature was also on exhibit when a worker had to circle Ola’s enormous Future factory 3 times because a passage was blocked off while he was there. Addressing Musk, Aggarwal tweeted “thanks, but no thanks” in response to the Tesla CEO’s earlier this year statement that the company won’t manufacture in countries where e-car sales are prohibited.
Ola will debut its first electric vehicle with a 500-kilometer range by 2024, while Tesla is attempting to navigate a hurdle brought on by the Indian government’s steadfast position on import levies. The car would also go from zero to 100 in only four seconds, plainly aiming to compete with Tesla, which begins at Rs 70 lakh.
Nevertheless, Ola has been accused of an increase in the number of e-scooter fires, resulting to the recall of 1400 of its electric vehicles. Ola Electric’s sales increased in September, surpassing Hero after decelerating in the previous two months. However, Ola had to shut down its used vehicle platform within months and a 10-minute delivery business within a year in order to hasten its transition to electric mobility, which also resulted in the firing of 1000 staff.
Despite the fact that Ola reported its first profit last year, ten years after its founding, and that it continues to be India’s top ride-hailing platform ahead of competitor Uber internationally, Aggarwal was forced to postpone an IPO last year. Aggarwal has lofty ambitions and is gaining momentum to attain them, but only time will determine if he challenges Musk or slow pace.