Yes Bank unveils its new logo: The logo represents soaring bird


Yes Bank, on Tuesday, unveiled its new and refresh brand logo. The logo is designed to resonate with consumer needs y providing them the utmost experience, a statement by company said.

In the new logo the Yes Bank’s tick has been transformed into a soaring bird, which represents the Bank’s current position of ‘soaring’. In addition, the logo has been smoothened at its edges which earlier had angular edges. The bank launched the vibrant new logo that carries forward the visual of the bank and builds on it. The blue and red colours also got a makeover with an electric tone, which signifies high energy.

Moreover, Yes Bank is all set to roll out new campaign with the tagline, ‘Life Ko Banao Rich’. This represents that going ahead its core focus will be of a complete solution provider for every financial matter.


The revamped identity extends across bank’s headquarters, branches, products, digital platforms, and communication materials.