PVR partners with IBA Women’s World Boxing Championships 2023 as Official Entertainment Partner
PVR Limited, the largest and the most premium cinema exhibition company in India, post the merger with INOX Leisure Limited, has announced that it has become the Official Entertainment Partner of International Boxing Association (IBA) Women’s World Boxing Championships 2023. The tournament is taking place from 15th March till 26th March 2023, at the Indira Gandhi Sports Complex in New Delhi. As part of the partnership, PVR will promote the boxing tournament across its cinemas in India and on its digital platforms. PVR would also provide space to Boxing Federation of India (BFI) in cinema lobbies and LED display for tournament promotions. PVR patrons will also stand a chance to win match tickets and exclusive merchandise of the tournament.
Alok Tandon, Co-CEO – PVR Ltd said “We are honored to join hands with the IBA Women’s World Boxing Championship 2023 as their Official Entertainment Partner. This event is a celebration of the strength and courage of not just the women boxers, but all the women athletes across the globe. Our partnership with the Championship exemplifies PVR’s dedication to supporting sports in India and fostering the development of women’s boxing. We are thrilled to promote the tournament through our cinemas and social media platforms, enabling our patrons to become familiar with its magnificence. We wish the very best to all the players competing in this esteemed boxing championship, and we fervently hope to see Team India emerge as the champion.”
According to Ajay Singh, President, Boxing Federation of India, “We welcome PVR as a partner for Mahindra IBA Women’s World Boxing Championships 2023. It has been the Boxing Federation’s mission to take the sport to every corner of the country and this partnership would certainly benefit us from the vast reach and captivating visibility which is offered at the cinemas across India. With more than 300 plus women boxers representing 65 countries participating here in India, this is one of the biggest moments for Indian Boxing. We are extremely happy and proud to have PVR as part of this journey and helping us to build awareness about the Championship.”
A total of 300 plus boxers from 65 countries are participating at the biennial event which has a prize pool of INR 20 crore for the very first time.
PVR has always been at the forefront of screening and promotion of sports in India. In the recent past, the cinema chain has worked towards supporting various sporting events, teams and leagues in the field of Cricket, Table Tennis, Football, Badminton and Basketball, and building awareness among masses through effective promotional initiatives. PVR also screened the Asia Cup matches as well as the ICC T20 Men’s World Cup 2022 Live to bring together fans and true lovers of cricket at their cinema for an unmatched sports viewing experience.