Areez Pirojshaw Khambatta, the founder of Rasna, passes away

Chairman of the Areez Khambatta Benevolent Trust and the Rasna Foundation, passes away at 85

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According to a statement from the organisation, Khambatta, 85, died on Saturday. He was also the chairman of the Areez Khambatta Benevolent Trust and the Rasna Foundation.

Additionally, he served as the President of the Ahmedabad Parsi Panchayat, the Vice President of the Federation of Parsi Zoroastrian Anjumans of India, and the former Chairman of WAPIZ (World Alliance of Parsi Irani Zarthostis).

The statement read, “Khambatta has tremendously contributed to Indian industry, business, and most importantly, societal growth through social service.”

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Khambatta is renowned for developing the enduring domestic beverage brand Rasna, which is offered in 1.8 million retail establishments nationwide.

The largest producer of soft drink concentrates in the world right now is Rasna.

Now available in 60 countries worldwide, Rasna has long been the market leader in the beverage category, which is dominated by multinational firms (MNCs).

In the 1970s, he developed reasonably priced Rasna soft drink packets as an alternative to more expensive soft drink goods.

32 glasses of soft drinks can be made from a pack of Rs 5 Rasna for just 15 paise each.

People who grew up in the 80s and 90s still have a strong memory of the brand Rasna and its “I love you Rasna” campaign.