Aditya Birla Finance and SBI Card have partnered to launch the “Aditya Birla SBI Card”

Aditya Birla SBI Card SELECT and Aditya Birla SBI Card are the two varieties of the credit card that have been made available on the Visa platform.

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Aditya Birla Finance Ltd. (ABFL), the lending division of Aditya Birla Capital Ltd., and SBI Card announced the launch of “Aditya Birla SBI Card,” a lifestyle credit card.

The credit card has been introduced on the Visa network in two variants: “Aditya Birla SBI Card SELECT” and “Aditya Birla SBI Card.” Cardholders can earn rewards points when they spend money at companies owned by the Aditya Birla Group, including Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, and Pantaloons, among others. These companies are part of the Vodafone Idea (Vi) telecom network. Additionally, the card offers reward points for hotel purchases.

According to Rama Mohan Rao Amara, MD & CEO, SBI Card, “We are delighted to join hands with Aditya Birla Finance. This partnership will enable us to issue credit cards to Aditya Birla Group’s customer base, thereby providing them a great product for all their spending needs. This is in line with our strategy of enhancing value for both customers and co-brand partners. The customer acquisition process will be completely digital, thereby ensuring an enhanced customer experience.”

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Speaking on the launch, Rakesh Singh, MD & CEO, Aditya Birla Finance Ltd, said: “We are delighted to collaborate with SBI Card to launch the ‘Aditya Birla SBI Card’, which will immensely benefit the 35 million customers of Aditya Birla Capital and help us leverage the customer ecosystem of the Aditya Birla Group. Consumers are adapting to digital payments today, and this offering will fuel the purchasing power of our consumers. It will enable us to engage deeper with them by ensuring an impactful consumer experience, best-in-class rewards, and hassle-free payment services.”

Sandeep Ghosh, Group Country Manager, India and South Asia, Visa said, “This exciting partnership of Visa, Aditya Birla Finance and SBI Card for the co-branded credit card is a great example of delivering simple yet customized offerings, for various brands of Aditya Birla Group and in categories like dining, entertainment, and fuel. We are confident the proposition will appeal to consumers and help build loyalty.”