Adani Wilmar drops edible oil prices by ten percent, follows Mother Dairy

Following the government’s decision to eliminate import levies on edible oils, FMCG giant Adani Wilmar slashed the price of its products by ten percent.

Following the government’s intention to slash import tariffs on the commodity, Adani Wilmar, a Fast Moving Consumer Goods (FMCG) firm, cut the cost of its edible oils by 10%, just days after Mother Dairy lowered the edible oil variation, Dhara’s rates by Rs 15 per litre.

Because to softening rates in worldwide markets, Mother Dairy, one of the biggest milk suppliers in Delhi-NCR, announced on Thursday that it has dropped the price of its cooking oils by up to ₹15 per litre.

Following that, Adani Wilmar dropped the Fortune refined Sunflower oil’s 1-litre pack’s maximum retail price (MRP) to ₹210 from ₹220, according to a statement.

Fortune Soyabean and Fortune Kachi Ghani (mustard oil) 1-litre packets have had their MRP cut from ₹205 to ₹195.

Stocks with revised prices will be available on the market soon, according to the report.

This drop in oil costs follows the central government’s decision to lower import levies on edible oils, making them more affordable, according to the company.

“We are passing on the benefit of the reduced cost to our customers, who can now expect purest edible oils made with highest safety and quality standards, which are also light on their pockets. We are confident the lower prices will also boost demand,” Adani Wilmar MD and CEO Angshu Mallick said.

Due to reduced oilseed supply and greater manufacturing and shipping expenses, edible oil prices soared both internationally and domestically in 2021-22.

Adani Wilmar sells rice, atta, sugar, besan, ready-to-cook khichdi, soya chunks, and other items in addition to edible oils.

Dhara mustard oil (1 litre poly pack) was reduced from 208 to 193 per litre by Mother Dairy, which sells its edible oils under the Dhara brand.

Dhara refined sunflower oil (1 litre poly pack) will now be marketed at ₹220 per litre, down from ₹235 previously. Dhara refined soyabean oil (1 litre poly box) will be reduced in price from ₹209 to ₹194.

“The maximum retail prices (MRP) of Dhara edible oils are being reduced by up to₹ 15 per litre across variants,” Mother Dairy said in a statement.

This decrease in prices is due to recent government-led measures, a diminished impact of international markets, and the ease with which sunflower oil is available, according to the report.

“Dhara edible oil variants with the new MRP will reach market by next week,” it said.

Due to rising rates on the worldwide market, edible oil prices have risen during the last year.

To meet domestic demand, India imports roughly 13 million tonnes of edible oils each year. 60 percent of the economy is reliant on imports.