Wipes Market to Reach US$ 43.5 Bn by 2031: Owing to Surge in Adoption of Wet Wipes in Baby Care and Household Applications


Key players in the Wipes Market are Procter & Gamble, SC Johnson & Son, Kimberly-Clark Corporation, Reckitt Benckiser, Weiman Products, Rockline Industries, 3M, DuPont de Nemours, Inc., and Ecolab Inc.

Wilmington, Delaware, United States, March 17, 2023 (GLOBE NEWSWIRE) — Transparency Market Research Inc. Significant demand for wipes in the personal care sector is expected to accelerate the Wipes Market development. Growth in awareness about disinfectant wipes is anticipated to bolster consumer demand in the market. Rise in usage of wipes in industrial and automotive applications is likely to generate lucrative business opportunities for companies in the wipes industry.

The Wipes Market size stood at US$ 21.3 Bn in 2022 and is projected to reach US$ 43.5 Bn by 2031.


Sheer pace of urbanization has increased consumer preference toward environmentally-friendly personal care products considerably. This has positively influenced the market. Wipes are widely used to maintain personal hygiene. Surge in demand for wipes to maintain skin care in adults and babies has boosted the Wipes Market size. Disposable wet pipes have gathered traction in personal hygiene applications. Non-woven fabrics are commonly used in the manufacture of wipes, particularly wet wipes.

Wipes made from organic materials and containing skin-friendly additives are expected to attract high demand for personal care applications among consumers. Multi-purpose germ removal wipes are likely to generate significant attention in the next few years.

Increase in usage of wipes in vehicle cleaning applications such as dashboard and windows has augmented the Wipes Market value. Portable and cost-effective cleaning products have gained popularity for automotive cleaning applications.

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Key Findings of Study

  • High Demand for Wipes in Personal Care Sector: Wipes are extensively utilized in personal care and hygiene applications. High demand for wipes could be ascribed to the fact that people are becoming more aware about the need to ensure hygiene and cleanliness to prevent germs. Usage of wipes for baby care and pet care is expected to increase significantly in the next few years. This is estimated to boost the Wipes Market outlook. Surge in demand for wipes for baby care applications among parents is likely to offer lucrative opportunities for companies in the Wipes Market.
  • Rise in Usage of Wet Wipes to Offer Significant Revenue: Significant usage of wet wipes to remove dirt and makeup is expected to accelerate the Wipes Market development. The wet wipe segment is anticipated to expand substantially in the next few years. Utilization of wet wipes for skin care applications has fueled the growth of the segment. These wipes contain water-based formulations that are skin-friendly and hygienic. Manufacturers are striving to commercialize biodegradable and eco-friendly wipes in order to increase market share.

Key Drivers

  • Changing trends in hygiene and beauty in working women are positively influencing the growth of the Wipes Market
  • Increase in awareness about personal hygiene and care among the global population is expected to augment the demand for wipes during the forecast period of 2023 to 2031
  • Rise in adoption of skin-friendly wipes in baby care is expected to boost the Wipes Market size in the next few years
  • Continuous advancement in personal care products have led to the availability of wipes made of eco-friendly and organic raw materials.

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Regional Growth Dynamics

  • The wipes industry in Europe and North America is expected to expand significantly from 2023 to 2031. Asia Pacific is a highly lucrative market for wipes. The region is projected to account for the leading market share during the forecast period. Changing consumer attitude toward personal hygiene and care in the region is expected to create significant demand for wipes. High demand for wipes in the cosmetics industry is expected to bolster the market development in Asia Pacific. Rise in working women population, especially in developing countries, is fueling the market growth in the region.

Competition Landscape

The market research on wipes by TMR indicates the presence of several local, regional, and international players that account for significant share. The market landscape is therefore fragmented. Key manufacturers are focusing on new product development. Prominent companies in the global Wipes Market are striving to unveil products at low prices to tap into the demand for wipes in cost-sensitive markets.

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Wipes Market Segmentation


  • Wet Wipes
  • Dry Wipes


  • Personal Care
    • Baby Wipes
    • Cleansing Wipes
    • Personal Hygiene
    • Pet Care Wipes
  • Household and Home Cleaning
    • Kitchen Wipes
    • Bathroom Wipes
    • Food Service Wipes
  • Industrial Wipes


  • Disposable
  • Reusable


  • Cotton
  • Polyester
  • Viscose
  • Others        

Distribution Channel

  • Online
    • E-commerce Website
    • Company-owned Websites
  • Offline
    • Hypermarkets and Supermarkets
    • Pharmaceutical and Drug Stores
    • Other Retail Stores

About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers, made possible by experienced teams of Analysts, Researchers, and Consultants. The proprietary data sources and various tools & techniques we use always reflect the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in all of its business reports.

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