Wipes Market Size Will Anticipated to Reach USD 43.5 billion, Projected a CAGR of 5.8% by 2031: Transparency Market Research Report


Growing demand for eco-friendly and biodegradable wipes reflects a shift towards sustainable consumer choices.

Wilmington, Delaware, United States, Jan. 19, 2024 (GLOBE NEWSWIRE) — Transparency Market Research Inc. – The global wipes market is estimated to flourish at a CAGR of 5.8% from 2022 to 2031. Transparency Market Research projects that the overall sales revenue for wipes is estimated to reach US$ 43.5 billion by the end of 2031.

A prominent factor is the integration of technology in wipes, ushering in a new era of smart wipes. These innovative products may feature functionalities like embedded sensors for monitoring surfaces’ cleanliness, offering real-time data on disinfection effectiveness. This technological leap aligns with the growing demand for advanced hygiene solutions in various sectors beyond traditional applications.


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The rise of e-commerce and direct-to-consumer trends has subtly influenced the wipes market. Online retail platforms facilitate easy access to a diverse range of wipes, fostering market growth. The convenience of doorstep delivery and the ability to reach a broader consumer base through online channels contribute to the market’s expansion.

Changing consumer lifestyles and increased awareness of wellness have given rise to specialized wipes for niche applications. Wipes designed for specific activities like fitness, outdoor activities, or travel cater to the evolving needs of modern consumers, creating untapped market segments.

Wipes Market: Competitive Landscape

The wipes market boasts a competitive landscape with industry leaders such as Procter & Gamble, Kimberly-Clark, and Unilever driving innovation and market share. These key players continually introduce new formulations, materials, and packaging solutions to meet diverse consumer needs. Strategic mergers, acquisitions, and collaborations enhance market reach.

Regional players also contribute significantly, addressing specific preferences and cultural nuances. With a focus on sustainability, quality, and convenience, the competitive dynamics in the wipes market underscore a continuous commitment to meeting evolving hygiene and cleaning demands worldwide. Some prominent manufacturers are as follows:

  • Procter & Gamble
  • C. Johnson & Son
  • Kimberly-Clark Corporation
  • Reckitt Benckiser Group plc
  • Weiman Products LLC.
  • Rockline Industries
  • 3M Manufacturing Company
  • DuPont de Nemours Inc.
  • Ecolab Inc.
  • The Clorox Company

Product Portfolio

  • Procter & Gamble offers a versatile product portfolio in the wipes market, featuring innovative cleaning and personal care wipes. From trusted household brands to skincare essentials, their wipes cater to diverse needs, ensuring convenience and hygiene for consumers globally.
  • C. Johnson & Son presents a comprehensive range of wipes, delivering effective cleaning solutions for households. Their portfolio includes well-known brands, providing quality and convenience for a variety of cleaning applications.
  • Kimberly-Clark Corporation excels in the wipes market with a diverse product portfolio, offering top-notch personal care and hygiene wipes. From baby care to skincare, their wipes embody quality, innovation, and reliability for consumers worldwide.

Key Findings of the Market Report

  • Wet wipes lead the wipes market, offering convenient and versatile solutions for personal care, cleaning, and disinfection applications.
  • Personal care wipes lead the market, offering versatile solutions for skincare and hygiene needs, driving widespread consumer adoption.
  • Disposable wipes dominate the wipes market, offering convenient, single-use solutions for various applications, from personal hygiene to surface cleaning. 

Wipes Market Growth Drivers & Trends

  • The global health crisis amplifies the need for wipes, fostering increased demand for disinfecting wipes and hygiene essentials.
  • Growing interest in wipes made from sustainable, biodegradable materials aligns with environmentally conscious consumer choices.
  • Niche markets witness growth with specialized wipes for fitness, travel, and other activities, catering to evolving consumer demands.
  • Wipes find increased applications in industrial settings and healthcare, boosting market growth beyond traditional consumer uses.
  • Advancements in wipe packaging, including single-dose formats and resealable options, enhance convenience and contribute to market expansion. 

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Global Wipes Market: Regional Profile

  • North America stands as a key player in the wipes market, driven by a high degree of hygiene consciousness and a culture of convenience. The United States, in particular, contributes significantly to market growth. The region witnesses a surge in demand for disinfecting wipes, especially in the wake of health crises. Robust e-commerce infrastructure and an advanced retail sector further propel market expansion, with consumers seeking a variety of wipes for personal care, household, and industrial use.
  • Europe exhibits a dynamic wipes market, characterized by a growing emphasis on sustainable and biodegradable products. Countries like Germany and the United Kingdom prioritize eco-friendly alternatives, fostering innovation in wipe materials and formulations. The European market also sees an uptick in demand for specialized wipes, catering to distinct consumer needs. Regulatory frameworks encouraging sustainable practices contribute to the proliferation of biodegradable wipes in the region.
  • The Asia Pacific region emerges as a lucrative market for wipes, propelled by a rising population, increasing disposable income, and changing lifestyles. Countries like China and India witness a surge in demand for personal care wipes, driven by urbanization and a growing awareness of hygiene.

Wipes Market: Key Segments

By Type

  • Wet Wipes
  • Dry Wipes

By Application

  • Personal Care
  • Baby Wipes
  • Cleansing Wipes
  • Personal Hygiene
  • Pet Care Wipes
  • Household and Home Cleaning
  • Kitchen Wipes
  • Bathroom Wipes
  • Food Service Wipes
  • Industrial Wipes

By Usability

  • Disposable
  • Reusable

By Material

  • Cotton
  • Polyester
  • Viscose
  • Others

By Distribution Channel

  • Online
  • E-commerce Websites
  • Company-owned Websites
  • Offline
  • Hypermarkets and Supermarkets
  • Pharmaceutical and Drug Stores
  • Other Retail Stores

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

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About Transparency Market Research 

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