Vitamins and Supplements Market Projected to Reach USD 196.56 Bn by 2028 | With a CAGR of 6.13%

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Key companies covered in vitamins and supplements market are Bayer AG (Leverkusen, Germany), Koninklijke DSM N.V. (Heerlen, Netherlands), Archer Daniels Midland Company (Illinois, U.S.), BASF SE (Ludwigshafen, Germany), Glanbia, Plc (Kilkenny, Ireland), Nuleaf Naturals LLC. (Colorado, U.S), Herbalife Nutrition (California, U.S.), Reckitt Benckiser Group plc (Slough, U.K.), NutraMarks Inc. (California, U.S.), Otsuka Pharmaceutical (Tokyo, Japan) and more players profiled.

Pune, India, May 29, 2023 (GLOBE NEWSWIRE) — The global vitamins and supplements market size has experienced significant growth and diversification in recent years. As people become more health-conscious and seek ways to enhance their well-being, the demand for vitamins and supplements has skyrocketed. This market encompasses a wide range of products, including multivitamins, individual vitamin supplements, herbal extracts, probiotics, and sports nutrition supplements. As per the report, the market size was USD 129.60 billion in 2021 and is projected to reach USD 196.56 billion by 2028, exhibiting a CAGR of 6.13% during the forecast period. It stood at USD 119.66 billion in 2020.

Factors such as aging populations, increasing disposable incomes, and growing awareness about preventive healthcare have contributed to the expansion of the market. Additionally, the rise of e-commerce platforms and the availability of information online have made it easier for consumers to access a wide variety of vitamins and supplements. With ongoing research and development efforts to introduce innovative formulations and cater to specific health needs, the vitamins and supplements industry is expected to continue its upward trajectory in the foreseeable future.

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List of Key Players Profiled in the Vitamins and Supplements Market Report:

  • Bayer AG (Leverkusen, Germany)
  • Koninklijke DSM N.V. (Heerlen, Netherlands)
  • Archer Daniels Midland Company (Illinois, U.S.)
  • BASF SE (Ludwigshafen, Germany)
  • Glanbia, Plc (Kilkenny, Ireland)
  • Nuleaf Naturals LLC. (Colorado, U.S)
  • Herbalife Nutrition (California, U.S.)
  • Reckitt Benckiser Group plc (Slough, U.K.)
  • NutraMarks Inc. (California, U.S.)
  • Otsuka Pharmaceutical (Tokyo, Japan)

Report Scope & Segmentation:

Report Attribute Details
Forecast Period 2021-2028
Forecast CAGR 6.13%
2028 Value Projection USD 196.56 Billion
Vitamins and Supplements Market Size in 2021 USD 129.60 Billion
Historical Data 2017-2019
No. of Pages 160
Report Coverage Revenue Forecast, Company Profiles, Competitive Landscape, Growth Factors and Latest Trends
Segments Covered
  • By Type
  • By Form
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Vitamins and Supplements Market Growth Drivers Technological Advancements and Rising Consumer Spending to Shape Market Growth
Increasing Self-directed Care and Ease of Access to Proliferate Market

Browse Detailed Summary of Research Report with TOC:

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Segments-

Multivitamins Segment Earned 35.06% in 2020: Fortune Business Insights™

Based on the type, this market is divided into pediatric supplements, calcium supplements, multivitamins, and others. Out of these, the multivitamins segment held 35.06% in terms of the vitamins and supplement industry share in 2020. This growth is attributable to the increasing consumption of vitamin A, C, E, & D to reduce deficiencies of micronutrients.

Report Coverage-

Our skilled analysts have presented an accurate picture of the global market for vitamins and supplements by summation, synthesis, and study of data from various crucial sources. They have also included multiple facets of the industry with the main focus on determining the significant market influencers. Thus, the data is reliable and comprehensive. It was collected through extensive primary and secondary research.

Drivers & Restraints-

Increasing Awareness of Preventative Healthcare Products to Augment Growth

The population of children and senior citizens is growing day by day across the globe. This has strengthened the expenditure of people on vitamins and dietary supplements (VDS). Regulatory bodies of various countries are modernizing their norms implemented on the production of vitamins and supplements. Besides, the rising awareness regarding preventative healthcare products among consumers is expected to propel marketing and production efforts by renowned firms.

Furthermore, numerous manufacturers worldwide are utilizing unique technologies to fulfil the high demand. At the same time, the rapid acceptance of such products would bolster the vitamins and supplements market growth. However, these products must go through the Dietary Supplement Health and Education Act of 1994, which can result in procedural delay. This factor may hinder the demand for supplements & vitamins.

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COVID-19 Pandemic to Spur Demand Backed by Need to Improve Immune System

The COVID-19 pandemic has affected the global market positively. Consumers are looking for healthy and nutritional products to enhance their natural defense system. The U.S. National Health and Nutrition Examination Survey, for instance, mentioned that more than 50% of the U.S. population consumed vitamins and supplements amid the pandemic. Also, researchers have found that function-specific antioxidants, especially for boosting one’s immunity, are set to create new growth opportunities.

Regional Insights-

High Demand for Traditional Medications to Favor Growth in Asia Pacific

In 2020, Asia Pacific generated USD 54.44 billion in terms of revenue. The adoption of the concept of nutritional food items in the region on account of the rising concerns regarding malnutrition would aid growth in this region. Japan and China are considered to be the leading markets because of the high demand for conventional medicines. In North America, the market is set to grow astonishingly on account of the rising acceptance of healthy intake during hectic work schedules, especially in Mexico and the U.S.  

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Detailed Table of Content:

  • Introduction
    • Research Scope
    • Market SegHouseholdtation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Emerging Trends
  • Key Insights
    • Overview on Global Nutraceutical Market
    • Supply Chain & Regulatory Analysis
    • Global Vitamins & Supplements Price Trend
    • Recent Industry DevelopHouseholdts – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
    • Impact of COVID-19, Challenges, and Opportunities amid the Pandemic
  • Global Vitamins and Supplements Market Analysis, Insights and Forecast, 2017-2028
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Type (Value)
        • Multivitamins
        • Calcium Supplements
        • Pediatric Supplements
        • Others (Mineral & Protein) (Mineral & Protein)
      • By Form (Value)
        • Capsule
        • Tablet
        • Powder
        • Liquid & Gel
      • By Distribution Channel (Value)
        • Supermarket/Hypermarket
        • Convenience Stores
        • Speciality Stores
        • Online Retails
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa
  • North America Vitamins and Supplements Market Analysis, Insights and Forecast, 2017-2028
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Type (Value)
        • Multivitamins
        • Calcium Supplements
        • Pediatric Supplements
        • Others (Mineral & Protein) (Mineral & Protein)
      • By Form (Value)
        • Capsule
        • Tablet
        • Powder
        • Liquid & Gel
      • By Distribution Channel (Value)
        • Supermarket/Hypermarket
        • Convenience Stores
        • Speciality Stores
        • Online Retails
      • By Country (Value)
        • U.S
          • By Type (Value)
            • Multivitamins
            • Calcium Supplements
            • Pediatric Supplements
            • Others (Mineral & Protein) (Mineral & Protein)
        • Canada
          • By Type (Value)
            • Multivitamins
            • Calcium Supplements
            • Pediatric Supplements
            • Others (Mineral & Protein) (Mineral & Protein)
        • Mexico
          • By Type (Value)
            • Multivitamins
            • Calcium Supplements
            • Pediatric Supplements
            • Others (Mineral & Protein) (Mineral & Protein)

TOC Continued…!

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Competitive Landscape-

Key Players Aim to Conduct R&D Activities to Introduce Novel Vitamins & Supplements

Key Companies operating in this market are striving to strengthen their positions by conducting extensive research and development activities. Some of the others are trying to cater to the high demand created by the COVID-19 pandemic. Below are two latest industry developments:

  • May 2020: Homart Pharmaceuticals unveiled three new vitamin C products under the Toplife and Springleaf brands. It plans to fulfil the surging demand for immunity boosters amid the COVID-19 pandemic.
  • April 2020: itSpray introduced BOOSTit across Arizona and Nevada. It is an oral spritz vitamin brand that uses a sublingual delivery system. It can act faster than gummies, powders, and pills.  

Read Related Insights:

Natural Vitamin E Market to Worth USD 1,187.59 Million by 2026; Rise in Demand from Geriatric Population to Aid Expansion, Fortune Business Insights™

Plant Based Protein Supplements Market to Reach USD 7.38 billion by 2025; Enhancements in Vegan Dietary Patterns to Bolster Growth, states Fortune Business Insights™

Dietary Supplements Market Size & Future Outlook [2020-2027] | Fortune Business Insights™

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