US – Vodka Market size is set to grow by USD 5.28 billion from 2023-2028 | The increasing prominence of private-label brands to drive the market growth – Technavio


There will be notable market share growth in the premium segment during the forecast period in the US vodka market.


US - Vodka Market by Price, Distribution Channel and Product - Forecast and Analysis 2024-2028
US – Vodka Market by Price, Distribution Channel and Product – Forecast and Analysis 2024-2028

New York, Jan. 05, 2024 (GLOBE NEWSWIRE) — The US – Vodka Market size is estimated to grow by USD 5.28 billion from 2023 to 2028, according to Technavio. The market is estimated to grow at a CAGR of 4.45% during the forecast period. The market is experiencing significant growth driven by the increasing presence of private-label brands. Distilleries utilize raw materials in fermentation and distillation processes. Flavoring agents cater to diverse consumer preferences. Private-label brands’ increasing prominence aligns with alcohol legislation and import/export laws. Cultural influence further shapes market dynamics. This synergy of distilleries, raw materials, fermentation, distillation, flavoring agents, consumer preferences, import/export laws, cultural influence, and alcohol legislation contributes significantly to the thriving US vodka market. For more insights on the historic (2018 to 2022) and forecast market size (2024 to 2028) – Request a sample report

What’s New?

  • Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
  • Global competitiveness and key competitor positions 
  • Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – buy the report

US – Vodka Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on price (premium and value), distribution channel (on-trade and off-trade), product (unflavored and flavored), and geography (North America).

There will be notable market share growth in the premium segment during the forecast period in the US vodka market. This segment comprises vodkas priced above USD 25, encompassing premium, high-end premium, and super-premium vodkas in 2023. The segment’s expansion will be mainly fueled by consumers’ growing belief that premium vodka offerings are crafted from superior quality ingredients compared to value vodkas.

Insights on the market contribution of various segments including country and region wise, historic (2018 to 2022) and forecast market size (2024 to 2028) – Download a Sample Report

US – Vodka Market Market Dynamics
Leading trends influencing the market 

Emerging trends in the US vodka market revolve around urbanization and socializing, influencing market growth. Premium and economy brands innovate to meet shifting consumer preferences in alcohol content. Craft vodka gains traction amid a thriving cocktail culture. Bottling plants play a significant role in global distribution, aligning with evolving consumer demands for innovative products. These trends reflect the dynamic landscape of the US vodka market, driven by urbanization, socializing, alcohol content, bottling plants, premium brands, economy brands, craft vodka, global distribution, cocktail culture, and innovation.

Significant challenges

In the US vodka market, escalating competition from alternative alcoholic beverages poses a substantial challenge, impeding market growth. Consumer demographics, influenced by advertising campaigns, impact preferences in retail outlets. Regulatory bodies intensify scrutiny over environmental impact, prompting sustainability initiatives. Navigating this landscape of retail outlets, consumer demographics, advertising campaigns, regulatory bodies, environmental impact, and sustainability initiatives poses a formidable challenge for the US vodka market amidst evolving consumer choices and stringent regulations. Request a sample report

What are the key data covered in this US – Vodka Market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the US – Vodka Market between 2024 and 2028
  • Precise estimation of the size of the US – Vodka Market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the US – Vodka Market industry across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of US – Vodka Market vendors

Related Reports:

Vodka Market: The Global Vodka Market size is projected to increase by 422.1 million L, exhibiting a CAGR of 2.49% between 2022 and 2027. In 2017 the size of the market was valued at 3,042.17 million L.

Craft Vodka Market: The craft vodka market is estimated to grow at a CAGR of 6.05% between 2022 and 2027. The size of the market is forecast to increase by USD 760.09 million.

About US

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


CONTACT: Contact Technavio Research Jesse Maida Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: [email protected] Website:

Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. takes no editorial responsibility for the same.