U.S. events industry Is Expected to Reach $538.6 Billion by 2030: Says AMR


“The U.S. Events industry is expected to witness significant growth increase in sponsorship for events, rise in interest among youth in entrepreneur & business seminars, and rise in disposable income.”

Wilmington, Delaware, Nov. 03, 2023 (GLOBE NEWSWIRE) — According to the report published by Allied Market Research, the U.S. events market size was valued at $94.8 billion in 2020 and is expected to reach $538.6 billion by 2030, registering a CAGR of 13.0% from 2021 to 2030.  

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The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and evolving market trends.   

The market study is a helpful source of information for the frontrunners, new entrants, investors, and shareholders in crafting strategies for the future and heightening their position in the market.  

Report coverage & details: 

Forecast Period  2022–2031 
Base Year  2021 
Market Size in 2020  $94.8 Billion 
Market Size in 2030  $538.6 Billion 
CAGR  13.0% 
No. of Pages in Report  134 
Segments Covered  Type, Revenue Source, Organizer, Age Group, and Income Group 
Drivers   Increase in sponsorship for events 
Rise in interest among youth in entrepreneur & business seminars 
Restraints  High operational cost involved in organizing events 
Entry barriers due to presence of existing giant players 
Opportunities  Technological advancements 

The U.S. Events market is segmented into segmented based on type, revenue source, organizer, age group, and income group. The report takes in an exhaustive analysis of the segments and their sub-segments with the help of tabular and graphical representation. Investors and market players can benefit from the breakdown and devise strategies based on the highest revenue-generating and fastest-growing segments stated in the report. 

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By type, the corporate events & seminar type segment accounted for the maximum share in the 2020. This is attributed to rise in number of corporate companies coupled with frequent seminars and events conducted by them. In addition, seminars and events involve interaction between speaker and audience, thereby increasing the number of attendees.    

By revenue source, the sponsorship segment dominated the market, which accounted for 48% U.S. Events market share in 2020, and is expected to continue this trend throughout the U.S. Events market forecast period. Moreover, sponsoring an event increases reach among potential buyers and customers, which drives the sales. 

On the basis of age group, the 21–40 years segment contributed to the maximum share in 2019, owing to rise in interest toward entrepreneur & business seminars along with music concerts and festive gatherings. 

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The major players analyzed in U.S. Events market report are Access Destination Services, LLC, Anschutz Entertainment Group, BCD Meeting & Events, BI Worldwide, Creative Group, Inc., Cvent, Inc., ITA Group, Maritz Holdings, Inc., The ATPI Group, and 360 Destination Group. 

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. 


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