Twitter Takeover: More Officials from Twitter resign, ravaging top management
According to sources, officials from Twitter’s top management, including its advertising and marketing chiefs, left the firm in the recent days.
According to statements from a person with direct knowledge of the situation, officials from Twitter’s top management, including its advertising and marketing chiefs, left the firm in the recent days.
The resignation comes after billionaire Elon Musk’s $44 billion acquisition of the business last week, which was followed by his dismissal of CEO Parag Agrawal, CFO Ned Segal, and head of legal affairs and policy Vijaya Gadde, according to sources cited by Reuters.
The uncertainty of advertisers over how the social media firm would evolve under Musk intensified on Tuesday when Sarah Personette, the chief customer officer and head of advertising, announced that she had quit last week.
Dalana Brand, the chief people and diversity officer, said on Tuesday in a LinkedIn post that she had also left her position last week. Nick Caldwell, general manager for core technologies, announced his resignation on Twitter and, by Monday night, had changed his LinkedIn bio to read “former Twitter exec.”
According to Reuters, Twitter’s chief marketing officer Leslie Berland, vice president of global sales Jean-Philippe Maheu, and director of product Jay Sullivan have all departed the company. It wasn’t immediately obvious if they had left on their own accord or had been ordered to.
Berland tweeted a blue heart without providing any additional explanation. Caldwell declined to comment further. Requests for comment from the other five did not receive a response.
Several workers who spoke to Reuters said they continue to get little information regarding the company’s future. Following the postponement of a check-in call by Twitter last week, a Wednesday all-staff meeting was postponed.
This week in New York, Musk’s team is meeting with advertisers as the firm’s more wary users’ express concerns about the possibility that hazardous content could display next to their advertising.
Since Musk concluded the sale, hateful content has increased dramatically. According to the Network Contagion Research Institute, which identifies “cyber-social dangers,” use of the n-word has surged by about 500% on Twitter.
Tuesday saw an open letter from a coalition of more than 40 advocacy groups, including the NAACP and Free Press, asking Twitter’s top 20 advertisers to halt their advertising if Musk eliminates content moderation on the network.
According to a source familiar with the situation, Mediabrands, a division of ad holding business IPG, has instructed its clients to halt advertising on Twitter for the upcoming week until the company provides more information about its efforts to safeguard trust and safety on the network.
Major advertisers like Coca-Cola are clients of IPG. Musk has made an effort to reassure sponsors. He tweeted on Monday, “Twitter’s commitment to brand safety is unchanged”