Tourism Market to Reach USD 16.9 Trillion By 2030; The Emerging Notion of Adventure Tourism Reflects Strong Growth: The Brainy Insights


The travel and tourist industry has benefited from the robust growth of the general infrastructure and transportation systems. Asia Pacific region emerged as the largest market for the global tourism market, with a 40% share of the market revenue in 2022. Tourism industry participants worldwide should benefit financially from inbound and outbound tourism to growing Asia-Pacific nations.

Newark, Feb. 24, 2023 (GLOBE NEWSWIRE) — The brainy Insights estimates that the USD 11.1 trillion in 2022 tourism market will reach USD 16.9 trillion by 2030. The market’s expansion is primarily attributable to the world’s expanding air transportation networks, increased consumer spending power on travel-related expenses due to rising personal disposable income, and a steady rise in international tourist arrivals. People are also more likely to spend more money on travel, therefore throughout the forecast period, destination holidays are expected to become more popular as leisure travel. In industrialised countries, including the United States, United Kingdom, Canada, Japan, and Spain, leisure travellers are anticipated to spend almost 74% more on travel in 2022 than they did in the preceding five years. Additionally, it is anticipated that lower travel expenses, enhanced government-run rail infrastructure connecting locations, and a booming airline industry would drive the tourism and travel market’s expansion during the projection period.

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Key Insight of the Tourism Market

Asia Pacific to account for the largest market size during the forecast period.

Asia Pacific is expected to have the largest tourism market share. The market for tourism in the region has been increasing owing to the rising economic growth, economic growth, increased competition, loosening of travel restrictions, and aggressive promotion techniques used by the market players with the help of the regional government. The region also provides a variety of adventure and leisure activities to promote tourism.

The within 7 days segment is expected to augment the tourism market during the forecast period.

The within 7 days segment is anticipated to dominate the market over the forecast period. The increasing demand for short trips will drive the segment’s growth. Furthermore, people prefer to spend quality time with family and friends, which impels the market’s growth.

The business spending segment market size is 6.2 trillion in 2022

The business spending segment held the largest market share in 2022 and is expected to continue during the forecast period. There is an increase in growth for business travel which propels the segment’s growth. Furthermore, most organizations are increasingly encouraging their employees to take business trips, adding impetus to the segment’s growth.

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Advancement in market

In August 2022, The World Tourism Organization (UNWTO) approved the Global Fair and Sustainable Travel Contest, an initiative to promote fair and sustainable travel practises, as an official programme for 2022. Airbnb, Inc. is supporting the contest.

In October 2022, TUI AG will work with Green Phenix and Mambo Beach to start a new campaign to make Curacao cleaner through its TUI Care Foundation. Recycling stations have been set up along Mambo Boulevard, and as a result, waste is being collected and sent to a facility where it is transformed into new usable items. The TUI Care Foundation’s Destination Zero Plastic programme includes this project.

Market Dynamics

Driver: Increase in Per Capita Income

The global tourism sector is expanding due to rising per capita income, fueling the ongoing rise in international travel. The global tourism business has been driven over the past five years by growing economies, particularly in South America and Asia. The world tourism market has changed significantly from ten years ago. Nowadays, emerging economies hold a larger market share than developed ones. According to the International Travel Association (ITA), 83.8 million foreign visitors will arrive in the United States by 2018, up from 69.8 million in 2013.

Restraint: Emergence of Deadly Illnesses Like COVID-19, Swine Flu, and Ebola

The development of communicable diseases like COVID-19, Swine flu, and Ebola has a negative impact on the global tourism market. During the COVID-19 epidemic, the socio-political, cultural, and economic environments were all negatively impacted. There were 800 to 1.5 billion fatalities due to the swine flu. More than 10% of COVID-19 infection cases resulted in death. Additionally, it was shown that migrants spread most diseases. So, to stop the spread, the government stopped all forms of transportation, which slowed down market expansion.

Opportunity: Growth in Popularity

Around the world, tourists’ desire to see unusual locations and encounter new cultures is growing. Global travellers spend more money on experiences than just materialistic goods, including hotel amenities. Particularly millennial visitors look for uncommon encounters. As a result, the demand for ecological excursions has significantly increased during the past several years. The most well-liked and frequently requested trips among tourists, according to the Travel Trend Report 2019, are ecological tours. Global travellers are also more eager to experience regional cuisine and cultural customs. Compared to earlier, they are looking for more adventurous activities. In order to recharge from the stressful everyday job life, travellers favour multiday excursions over one-day tours for their vacation time.

Challenge: Surging Geopolitical Tension Across the World

There are several geopolitical tensions across the world, such as Russia Ukraine war, the invasion of Afghanistan by the Taliban government, and the falling economy challenges the market’s growth.

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Some of the major players operating in the tourism market are:

● Austin Adventures, Inc.
● Butterfield & Robinson Inc.
● G Adventures
● Geographic Expeditions Inc.
● Intrepid Group, ltd.
● Mountain Travel Sobek
● Discovery Nomads
● Row Adventures
● Tui Group
● Cox & Kings Ltd.

Key Segments cover in the market:

By Travel Days:

● Within 7 Days
● More Than 15 Days
● 7-15 Days

By Travel Type:

● Business Spending
● Leisure Spending

By Region

● North America (U.S., Canada, Mexico)
● Europe (Germany, France, the U.K., Italy, Spain, Rest of Europe)
● Asia-Pacific (China, Japan, India, Rest of APAC)
● South America (Brazil and the Rest of South America)
● The Middle East and Africa (UAE, South Africa, Rest of MEA)

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About the report:

The market is analyzed based on value (USD trillion). All the segments have been analyzed worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report analyzes driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter’s five forces model, attractiveness analysis, Product analysis, supply, and demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.

About The Brainy Insights:

The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients’ objectives of high-quality output within a short span of time. We provide both customized (clients’ specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients’ requirement whether they are looking to expand or planning to launch a new product in the global market.

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