Thumzup Media Corporation Estimates a Potential Total Reach of More Than 24 Million Instagram followers for Paid Posts Through the Thumzup app
Thumzup Media Corporation
Cost per reach estimated at $0.0063 for the more than 10,000 paid posts made on the Thumzup Platform since inception
Los Angeles, CA, Sept. 15, 2023 (GLOBE NEWSWIRE) — Thumzup Media Corporation (“Thumzup” or the “Company”) (OTCQB: TZUP) is pleased to announce that it is has estimated its cost per reach to be $0.0063 for the more than 10,000 paid posts* on its platform since inception. Thumzup recently announcing its userbase has grown by more than 786 percent this year.
The Thumzup mobile app, which is available for download in the App Store and Google Play, enables advertisers to garner user generated content from customers and fans, incentivizing them to become social media advocates for the brands they enjoy by paying them cash for approved posts.
“On account of 11,695 posts made through the Thumzup Platform from November 6, 2021 to August 23, 2023, the Instagram followers of all accounts total 24,994,178 followers in the aggregate. Had the listed Thumzup advertisers paid full price for these campaigns, the total cost would be approximately $157,158 – which if it were divided by the total followers would result in an estimated Cost Per Reach of $0.0063, well below the Cost Per Reach of other major social media advertising platforms**” stated Robert Steele, Chief Executive Officer of Thumzup Media Corporation. “Thumzup demonstrates one of the most compelling values in advertising: it can reach a very large audience at a low cost per person. Further, we believe these posts are more valuable than traditional digital ads because they are real people telling their friends about brands and businesses that they love. For our physical retail businesses, these posts are largely made by people who live in the neighborhood near the advertiser. This is referred to as “hyper-local” within the industry. We believe that Thumzup is a powerful hyper local advertising tool for retail businesses. It’s also important to note that (i) these posts were made for 163 different advertisers, (ii) the Thumzup users who made posts had between 50 and 640,000 followers, and (iii) the average Thumzup user during this period had 3,408 followers giving each post a weighted average potential reach of 2,137 followers. As we continue to collect and refine this important data, we believe that the value add of Thumzup’s platform will continue to resonate with small businesses and users alike.”
*Defined as Thumzup paying a user of its platform for a post on the user’s social media account on behalf of a listed business
Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on major social media outlets through the Thumzup App. The easy-to-use dashboard allows advertisers to programmatically customize their campaigns. Cash payments are made to App users/creators through PayPal and other digital payment systems.
Thumzup was recently featured on CBS News Los Angeles and is a publicly traded company (OTCQB stock ticker: TZUP). For more information, please visit https://www.thumzupmedia.com.
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These include, without limitation, statements about its potential growth, impacts on the advertising industry, plans for potential uplisting, and planned expansion. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in our filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.
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- Thumzup Media Corporation
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