Sports.com Embarks on Major Content Strategy Expansion Following Successful Live Streaming Event

Advertisement

LONDON, April 05, 2024 (GLOBE NEWSWIRE) — In the wake of the live streaming success of the heavyweight title fight between Frazier Clarke and Fabio Wardley, Sports.com, a leading digital sports content provider and a subsidiary of Lottery.com Inc. (NASDAQ: LTRY, LTRYW), is proud to announce a significant expansion of its content strategy. This initiative aims to bring an exciting array of up to nine additional boxing events to audiences in Africa and other regions around the world, facilitated through strategic collaborations with mobile partners to ensure extensive access.

The landmark event featuring the clash between Clarke and Wardley at London’s O2 Arena was streamed live and without charge to viewers across Africa, marking a pivotal development in digital sports broadcasting. Sports.com partnered with the leading UK boxing promotional company, BOXXER, and Sky Sports, and the aim is now to bring an exciting lineup of nine additional fights to audiences in Africa and beyond, leveraging local mobile partnerships to ensure widespread access.

With a strategic emphasis on digital engagement and mobile accessibility, Sports.com is reshaping the landscape of sports fandom, making it more accessible and engaging for fans everywhere.

Advertisement

Matthew McGahan, Chairman and CEO of Sports.com, commented:

“Our recent live stream success is the launchpad for an expansive content strategy designed to captivate live sports fans across the globe. This move is part of our broader mission to make exciting sports events more accessible. Our collaboration with key partners and mobile operators is instrumental in realizing this vision, as we work together to break down barriers and unite sports fans with the content they love.”

“Sports.com has an ongoing commitment to enhancing the sports viewing experience through inclusivity, innovation, and entertainment. By offering free access to premium live sports content, we are enriching the fan experience as well as extending the reach of compelling sports narratives to new and underserved markets worldwide.”

Details on the forthcoming events and viewing options will be disclosed shortly. Sports enthusiasts in Africa, EMEA and a wide range of territories can anticipate a diverse lineup of high-stakes and engaging sporting events, brought to them on the Sports.com platform.

For more information please contact: [email protected]

About Sports.com

Sports.com is on a mission to become the premier destination for sports entertainment, offering an unparalleled array of interactive and engaging sports content. Our platform is designed to connect fans, athletes, and sports influencers in a unique digital ecosystem, making Sports.com the go-to destination for sports enthusiasts across the globe.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) the Company’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and its accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to its dependence on its intellectual property and the risk that technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic or other pandemic and their effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that the Company may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com, Inc. with the U.S. Securities and Exchange Commission (“SEC”) under the heading “Risk Factors” and the other documents filed.

Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. AfternoonHeadlines.com takes no editorial responsibility for the same.