Smart Toilet Market Size to Reach USD 15.9 Billion by 2032; The Rising Water Conservation to Propel Growth, says The Brainy Insights


The smart toilet market’s expansion is driven by rising consumer spending on maintaining bathroom hygiene. Rising consumer expenditure on health and hygiene products in the U.K., Germany, and France is anticipated to continue favouring industry expansion.

Newark, June 29, 2023 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 8.1 billion smart toilet market will reach USD 15.9 billion by 2032. It has been noted that smart toilets are equipped with various functions, such as antibacterial seats and a UV-bacterial killing light nozzle. Additionally, a trend in consumer preference towards luxurious home décor that includes bathroom decoration is encouraging customers to buy these products. The commercial real estate and hospitality industries’ rising use of smart toilets significantly boosts the product’s uptake. Additionally, during the next few years, new market opportunities are anticipated as the global use of Internet of Things technology and voice-activated devices increases.

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Europe to account for the largest market size during the forecast period.

Europe is expected to have the essential smart toilet market share. The population of metro areas in the nations mentioned above has grown recently. In addition, Spending on bathroom supplies and accessories, including smart toilets, is anticipated to rise as disposable income and population in the region rise.

The commercial segment dominated the market with the most significant revenue of USD 4.29 billion.

The commercial segment dominated the market with the most significant revenue of USD 4.29 billion. Several upscale restaurants, bars, hotels, and shopping centres have installed smart toilers to offer their patrons hygienic services. The smart toilet is also seen as a luxury item that may be installed in upscale business spaces.

The offline segment dominated the market with the most significant revenue of USD 4.69 billion.

The offline segment dominated the market with the most significant revenue of USD 4.69 billion. To guarantee the ongoing availability of the products at reduced costs, various residential and commercial real estate companies are forming relationships with these retailers.

Report coverage & details:

Report Coverage Details
Forecast Period 2023–2032
Base Year 2022
Market Size in 2022 USD 8.1 Billion
Market Size in 2032 USD 15.9 Billion
No. of Pages in Report 236
Segments covered Application, Distribution Channel
Drivers  Consumer Consciousness
Opportunities Technological Advancements
Restraints Lack of Knowledge

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Market Dynamics:

Drivers: Conserve Water

One of the key objectives of the top producers of smart toilets is to conserve water and water resources. The demand for reliable water supply has increased due to population growth. Water use is rising as a result of the expansion of commercial construction. Nearly one-third of the water used inside buildings and houses is used to flush toilets, making them one of the biggest water consumers. Gravity and pressure flushing are the leading systems in residential and commercial structures. Water is used in gravity washing to create the washing pressure. On the other hand, a pressure-assist system pushes water into a bowl using compressed air.

Restraint: Low level of Public Awareness

Due to the low level of public awareness of smart toilets and smart toilet seats, the need for conventional toilets will rise. India has a sizable rural population; hence its sanitary practices vary significantly from other nations. As a result, only wealthy residences and upscale office buildings need smart toilets. This might make it difficult for the market to expand during the forecast period.

Opportunity: Rising Health Consciousness

Customised antibacterial toilet seats are the newest craze in the market due to rising health and hygiene consciousness. Given that using public toilet seats can spread contagious diseases, wealthy and high-income consumers increasingly demand resistant custom toilet seats. Toilet seats that are unhygienic and incapable of withstanding microorganisms put users at risk for skin ailments. Kohler, TOTO, and other sanitary businesses have introduced intelligent toilet systems with antimicrobial agents. The toilet seat is antimicrobial because these substances shield it from microorganisms that can cause stains.

Challenge: High Cost

The market’s expansion is anticipated to be hampered by low penetration in developing nations and high costs.

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Some of the major players operating in the smart toilet market are:

● Panasonic
● Kohler
● Coway
● Jomoo
● Haier
● Midea
● Arrow
● Huida
● Shunjie
● Dongpeng
● Brondell

Key Segments cover in the market:

By Application:

● Residential
● Commercial

By Distribution Channel:

● Offline
● Online

About the report:

The global smart toilet market is analyzed based on value (USD billion). All the segments have been analyzed on a worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report offers an in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes Porter’s five forces model, attractiveness analysis, raw material analysis, supply, and demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.

About The Brainy Insights:

The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients’ objectives of high-quality output within a short span of time. We provide both customized (clients’ specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients’ requirements whether they are looking to expand or planning to launch a new product in the global market.

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