Rising Demand for Self-Care and Grooming Products to Boost Growth of Men’s Skincare Products Market, Finds RationalStat Report

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The global men’s skincare products market is expected to reach US$ 19 billion by 2030, with an annual growth rate of more than 5.8%.

Wilmington, Delaware, Nov. 03, 2023 (GLOBE NEWSWIRE) — According to RationalStat’s recent industry analysis, the Global Men’s Skincare Products Market is valued at US$ 12.8 billion in 2023 and is expected to rise at a strong CAGR of over 5.8% over the forecast period of 2023-2030.


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Market Definition, Market Scope, and Report Overview                                                              

Men’s skincare products are cosmetic and personal care items that are specifically created for men’s skincare needs. Cleansers, moisturizers, toners, serums, sunscreens, shaving creams, and aftershave lotions are examples of these goods.

There has been a shift in societal attitudes about male grooming and skincare. Historically, skincare and personal grooming were thought to be primarily for women. However, changing attitudes towards male grooming have resulted in growing demand for men’s skincare products.

  • According to a deep-dive market assessment by RationalStat, the global Men’s Skincare Products market has been analyzed on the basis of market segments, including type, distribution channel and geography/regions (including North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa, and Asia Pacific). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2030.
  • Market intelligence for the global Men’s Skincare Products market covers market sizes on the basis of market value (US$/EUR Million) and volume (Units) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.
  • In addition, the long-term sector and products/services 10-year outlook and its implications on the global Men’s Skincare Products market. It also includes the industry’s current state – Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.

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Global Men’s Skincare Products Market: Segmental and Market Share Analysis

  • On the basis of type, in 2022, the shave care products segment held the biggest share of 31% and is expected to retain its lead throughout the forecast period.
  • On the basis of distribution channels, the e-commerce segment plays a significant role in dominating the market since a considerable amount of the market revenue is generated through these channels.

Report Synopsis

Report Metrics Details
Base Year 2023
Forecast Period 2023-2030
Base Year Market Size US$ 12.8 billion
Market Size Forecast US$ 19 billion
Growth Rate 5.8%
Dominant Segment Shave care products
Dominant Region Europe
Key Market Drivers
  • Influence of celebrity endorsements
  • Rising disposable income
  • Growing trend of beard grooming
Companies Profiled
  • Procter and Gamble
  • Unilever
  • L’Oréal
  • Johnson & Johnson Consumer Inc.
  • Edgewell Personal Care
  • Coty, Inc.
  • Philips
  • Energizer Holdings Inc.

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Competition Analysis and Market Structure

Some leading players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships and collaborations, and product launches are some of the strategies followed by industry players. Some of the key developments in the global men’s skincare products market include,

  • In March 2022, L’Oreal revealed an innovative cooperation with Geno, a pioneering biotech startup, revealing its dedication to establishing environmentally sustainable routes in beauty.

Some of the prominent players and suppliers operating and contributing significantly to the global men’s skincare products market growth include Procter and Gamble, Unilever, L’Oréal, Johnson & Johnson Consumer Inc., Edgewell Personal Care, Coty, Inc., Philips, and Energizer Holdings Inc., among others.

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RationalStat has segmented the global men’s skincare products market based on type, distribution channel and region

  • Global Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Type
    • Shave Care Products
    • Creams & Moisturizers
    • Sunscreen Products
    • Cleansers & Face Wash
    • Others
  • Global Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Distribution Channel
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Pharmacies
    • E-commerce
  • Global Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Region
    • North America Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
      • US
      • Canada
    • Latin America Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
      • Brazil
      • Mexico
      • Rest of Latin America
    • Western Europe Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
      • Germany
      • UK
      • France
      • Spain
      • Italy
      • Benelux
      • Nordic
      • Rest of Western Europe
    • Eastern Europe Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
      • Russia
      • Poland
      • Hungary
      • Other CIS Countries
      • Rest of Eastern Europe
    • Asia Pacific Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • ASEAN
        • Indonesia
        • Thailand
        • Philippines
        • Vietnam
        • Malaysia
        • Rest of ASEAN
      • Rest of Asia Pacific
    • Middle East & Africa Men’s Skincare Products Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
      • GCC
        • Saudi Arabia (KSA)
        • United Arab Emirates (UAE)
        • Rest of the GCC
      • South Africa
      • Nigeria
      • Turkey
      • Rest of the Middle East & Africa

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Key Questions Answered in the Men’s Skincare Products Report:

  • What will be the market value of the global Men’s Skincare Products market by 2030?
  • What is the market size of the global Men’s Skincare Products market?
  • What are the market drivers of the global Men’s Skincare Products market?
  • What are the key trends in the global Men’s Skincare Products market?
  • Which is the leading region in the global Men’s Skincare Products market?
  • What are the major companies operating in the global Men’s Skincare Products market?
  • What are the market shares by key segments in the global Men’s Skincare Products market?  

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Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.

RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:

  • Defining the problem by understanding the type of market and data required by the client.
  • Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
  • Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
  • Evaluating and analyzing the data by referring to data sources utilized and leveraged.
  • Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

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About RationalStat LLC                    

RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.

RationalStat has strategic partnerships with leading data analytics and consumer research companies to cater to the client’s needs. Additional services offered by the company include consumer research, country reports, risk reports, valuations and advisory, financial research, due diligence, procurement and supply chain research, data analytics, and analytical dashboards.

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