Pixalate Releases Q1 2024 Mobile Supply-Side Platform (SSP) Global Market Share Rankings for Google Play Store Apps: Magnite No. 1 in North America, Google AdExchange Leads in APAC, LATAM North America’s Rankings at 12%

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Google AdExchange leads APAC (38%) and LATAM (41%) SSP market share rankings for Google Play Store Apps; TaurusX maintains top ranking in EMEA (24%); Magnite ranks No. 1 in North America (12%)

LONDON, April 22, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Global Q1 2024 Mobile Supply-Side Platform (SSP) Market Share Report for Google. Pixalate also released an Apple App Store version of the report.

The report ranks SSPs by their market share of open programmatic ads sold on apps in the Google Play Store throughout North America, EMEA, LATAM, and APAC during March 2024. To compile all of its Q1 2024 Mobile SSP Market Share Reports, Pixalate’s data science team analyzed over seven billion open programmatic advertising impressions from March 2024.

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Top SSPs for Google Play Store apps in North America Based on Open Programmatic Market Share (Q1 2024)

  1. Magnite (12%)
  2. Google AdExchange (9%)
  3. Verve Group (7%)

Top SSPs for Google Play Store apps in EMEA Based on Open Programmatic Market Share (Q1 2024)

  1. TaurusX (24%)
  2. AlgoriX (10%
  3. InMobi (9%)

Top SSPs for Google Play Store apps in APAC Based on Open Programmatic Market Share (Q1 2024)

  1. Google AdExchange (38%)
  2. InMobi (15%)
  3. Verve Group (12%)

Top SSPs for Google Play Store apps in LATAM Based on Open Programmatic Market Share (Q1 2024)

  1. Google AdExchange (41%)
  2. Verve Group (15%)
  3. PubMatic (8%)

SSP Market Share Rankings for Mobile Apps: Q1 2024


Download the full reports to see the top SSPs on mobile apps in Q1 2024:

About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  pixalate.com

Disclaimer
The content of this press release, and the Mobile Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.
Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.

CONTACT: Nina Talcott Pixalate Inc. [email protected] 

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