North America Keratin Products Market to Reach US$ 172.79 Million, Globally, by 2031 at 6.6% CAGR: Transparency Market Research Inc.


The market for keratin products in North America is being driven by an increase in personal care product spending. Keratin products have been more well-known in recent years as a result of extensive marketing and advertising

Wilmington, Delaware, United States, Sept. 12, 2023 (GLOBE NEWSWIRE) — According to the research study by Transparency Market Research, The North America keratin products market reached US$ 2.2 billion in 2021, and it is poised to achieve a noteworthy 6.6% CAGR from 2022 to 2031, with a projected market worth of US$ 4.2 billion by 2031.

Keratin is essential for the growth of strong nails, hair, and skin. It is a potent protein that is concentrated in bodily components that are designed to be durable or require protection. A crucial element of a biological process that takes place inside the body is the combination of amino acids and fiber structures that make up keratin.


Supplements made of keratin support healthy hair and encourage hair development. A daily keratin supplement also helps to strengthen and harden nails. These qualities have led to the usage of keratin in the pharmaceutical and healthcare sectors for the creation of a variety of drugs and dietary supplements. The market for keratin products in North America is thus anticipated to increase quickly.

For more insights into the Market, Request a Sample of this Report –

Connect with our team of research specialists and unlock the optimal solution for driving your business growth

Market Snapshot:

 Report Coverage  Details
 Market Revenue  US$ 2.2 Bn
 Estimated Value  US$ 4.2 Bn
 Growth Rate – CAGR  6.6%  
 Forecast Period  2022-2031
 No. of Pages  125 Pages
 Market Segmentation  Product Type, Keratin Form, Keratin Source, Price, Consumer Group, Distribution Channel
 Regions Covered  North America, Europe, Asia Pacific, Middle East & Africa, South America
 Companies Covered  Henkel AG & Co. KGaA,Unilever,Wella Company,OUAI Haircare,Keranique,L’Oréal Group,OGX Beauty,Inspired Beauty Brands,Peter Coppola,Everest NeoCell LLC,Johnson & Johnson

Key Findings of the Market Report

  • Market players are heavily spending in research and development efforts in order to produce novel goods, like keratin-based hair sprays, to meet client demands.
  • To increase their market, share in North America for keratin products, they are also creating vegan as well as plant-based keratin products.
  • The best-known keratin-based products that are vegan or plant-based are those that give the hair fibrous qualities that help shield it from harm.
  • These products also replenish the protein that prevents hair breakage.

Market Trends for North America Keratin Products

  • During the forecast period, the plant keratin source segment will likely dominate the North American keratin products market. The majority of vegan keratin comes from natural sources; it is not processed with chemicals or any other artificial materials.
  • The consumer demand for vegan keratin has grown dramatically due to a growth in the use of cruelty-free cosmetic products, particularly among the younger age. Products without animal-derived substances that are vegan are becoming more and more popular with consumers.
  • Over the course of the projected period, it is anticipated that the online distribution channel sector will expand quickly. Physical establishments are losing ground to online retailers as customers prefer using these platforms to choose items based on their needs. Consumers are driven to brand promotions and discounts on internet platforms.

For In-depth Competitive Analysis, Buy Now:

Global North America Keratin Products Regional Market Outlook

Various reasons are propelling the growth of the North America Keratin Products market in different countries. These are:

  • In 2021, the United States led the market in North America. This is a result of consumers using more hair care as well as skin care products. Personal care product popularity and demand are being fueled by a variety of small- and large-scale businesses.
  • Instead of considering each as a distinct category of personal care, manufacturers in the area are taking an integrated approach to health and cosmetic items.

Global North America Keratin Products Market: Key Players

The majority of businesses make large investments in the research and development of new goods. Vendors frequently use mergers and acquisitions, partnerships, and collaborations.

The following companies are well-known participants in the global North America Keratin Products market: 

  • Henkel AG & Co. KGaA
  • Unilever
  • Wella Company
  • OUAI Haircare
  • Keranique
  • L’Oréal Group
  • OGX Beauty
  • Inspired Beauty Brands
  • Peter Coppola
  • Everest NeoCell LLC
  • Johnson & Johnson

Key developments in the global North America Keratin Products market are:

  • Johnson & Johnson declared in September 2022 that it would separate its customer health division into Kenue, which would house popular personal care brands from J&J like Aveeno, Johnson’s, Neutrogena, Dr. Ci:Labo, OGX, Band-Aid, as well as Listerine, among others. Kenue is anticipated to remain a standalone entity by 2023.
  • Inspired Beauty Brand – Husk formed a relationship with Amazon in May 2022. The business introduced its assortment of body wash collections on Amazon.
  • Unilever bought a controlling stake in Nutrafol, a top supplier of hair health products, in May 2022.
  • Wella Company announced in April 2022 that it had acquired Briogeo, a rising hair care brand, in order to diversify its product offerings and transition to eco-friendly along with natural hair care products.

Request for Customization and Redefine Expectations:

Global North America Keratin Products Market Segmentation

  • Product Type 
    • Hair Care Products 
      • Shampoos 
      • Conditioners & Masks 
      • Serums & Oils 
      • Others (Gels, Hair Colors, etc.) 
  • Skincare Products 
    • Creams & Moisturizers 
    • Skin Serums 
    • Others (Face Washes, etc.) 
  • Decorative Cosmetics 
  • Dietary Supplements 
  • Others (Nail Oils, Nail Serums, etc.) 
  • Keratin Form 
    • Alpha-keratin 
    • Beta-keratin 
  • Keratin Source 
    • Plant 
    • Animal 
  • Price 
    • Low 
    • Medium 
    • High 
  • Consumer Group 
    • Men 
    • Women 
    • Unisex 
  • Distribution Channel 
    • Online 
      • E-commerce Websites 
      • Company-owned Websites 
    • Offline 
      • Hypermarkets/Supermarkets 
      • Specialty Stores 
      • Other Retail Stores 

Read More Related Reports:

Exploring Compostable Tableware Sales: Market Size and Growth Factors

Container Glass Market Scope 2020-2030 | Industry Share and Key Competitors

Kids Furniture Sector: Size, Growth Analysis, and Outlook 2022-2031

About Transparency Market Research

Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.

Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers, made possible by experienced teams of Analysts, Researchers, and Consultants. The proprietary data sources and various tools & techniques we use always reflect the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in all of its business reports.


Nikhil Sawlani
Transparency Market Research Inc.
1000 N. West Street,
Suite 1200, Wilmington, Delaware 19801 USA
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-552-3453
Email: [email protected]

Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. takes no editorial responsibility for the same.