[New Report] Internet of Things in Retail Market Set to Surge, Projected CAGR of 19.8% to Reach US$ 166.8 Billion by 2032 – By PMI


Prophecy Market Insights latest research report on the Internet of Things in Retail Market provides a comprehensive analysis of the current market scenario, growth opportunities, challenges, and emerging trends. The report offers insights into the market’s size and share, key market players, distribution channels, and consumer preferences. It also examines the impact of the COVID-19 pandemic on the market and provides a detailed analysis of the competitive landscape, including strategic alliances, mergers, and acquisitions.

Covina, Sept. 06, 2023 (GLOBE NEWSWIRE) — What is Internet of Things in Retail? How big is the Internet of Things in Retail?

Report Overview:


The Internet of Things (IoT) in Retail is a transformative technology that has had a significant impact on various industries, including retail. In the context of the retail sector, IoT refers to the interconnection of everyday objects and devices through the internet, enabling them to collect and exchange data. This data can be leveraged to enhance various aspects of the retail experience, from inventory management to customer engagement.

IoT technology is becoming more versatile, leading to an expansion of its applications in the retail sector. This includes everything from inventory management and supply chain optimization to in-store customer engagement and smart store operations. Emerging markets, particularly in Asia and Latin America, offer substantial growth opportunities for IoT in retail. As these regions adopt more advanced retail technologies, the demand for IoT solutions will increase.

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(The sample of this report is readily available on request. The report sample contains a brief introduction to the research report, Table of Contents, Graphical introduction of regional analysis, Top players in the market with their revenue analysis and our research methodology.)

Our Sample Report Includes:

  • 2032 Updated Report Introduction, Overview, and In-depth industry analysis.
  • 115+ Pages Research Report (Inclusion of Updated Research).
  • Provide Chapter-wise guidance on Request.
  • 2023 Updated Regional Analysis with Graphical Representation of Size, Share & Trends.
  • Includes Updated List of table & figures.

Updated Report Includes Top Market Players with their Business Strategy, Sales Volume, and Revenue Analysis.

Market Dynamics:

The Internet of Things (IoT) in the retail market is characterized by a range of dynamic factors. Notably, there is a growing trend of adoption driven by the desire for real-time inventory management, improved customer engagement, and increased operational efficiency within the retail industry. IoT solutions are also elevating the customer experience, with technologies like beacons and smart shelves offering personalized shopping experiences and targeted promotions. Furthermore, IoT is revolutionizing inventory management by leveraging RFID tags and sensors to enhance supply chain management and reduce out-of-stock incidents. However, challenges related to data security and interoperability persist, necessitating stringent cybersecurity measures and standardization efforts. Moreover, compliance with data protection regulations is crucial in the collection and utilization of customer data through IoT devices. This dynamic landscape is fostering competition among established tech companies and startups, driving innovation and further propelling the IoT’s integration into the retail sector.

Key Highlights:

  • In May 2023, Digital workflow company ServiceNow has signed an agreement to acquire artificial intelligence (AI) powered platform G2K to transform retail and other industries in order to better connect data streams back into central IT operations to bridge the physical and digital worlds together. With the help of G2K’s technology, businesses may link real-time data from storefronts and other physical locations for a “complete view” of operational data. Retailers now have the option to link real-time data from storefronts and other physical locations, and it employs artificial intelligence to turn that data into insights that let businesses take action.

Report Scope:

Report Attribute Details
Market Size in 2022 USD 24.7 Billion
Projected Market Size in 2032 USD 166.8 Billion
CAGR Growth Rate 19.8% CAGR
Base Year 2022
Forecast Years 2022-2032
Key Market Players RetailNext, Inc., Losant IoT, Inc., Intel Corporation, Impinj, Inc., Allerin Tech Pvt. Ltd., Cisco Systems Inc, IBM Global Services U.S., SAP SE, PTC Inc, and Carriots S.L.
Key Segment By Component, By Service, By Technology
Major Regions Covered North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa
Purchase Options Request customized purchase options to meet your research needs. Explore purchase options

Growth Drivers:

Here are some key growth drivers for the Internet of Things (IoT) in the retail market:

  • Enhanced Customer Experience: IoT technologies enable retailers to offer personalized and convenient shopping experiences, attracting and retaining customers while driving sales.
  • Operational Efficiency: IoT solutions optimize retail operations by automating tasks, reducing manual errors, and streamlining processes, ultimately leading to cost savings and improved profitability.
  • Inventory Management: Real-time inventory tracking and management through IoT sensors minimize stockouts and overstock situations, increasing sales and reducing inventory costs.
  • Data-Driven Insights: IoT-generated data provides retailers with valuable insights into customer behavior, allowing for data-driven decision-making, targeted marketing, and improved product offerings.
  • Loss Prevention: IoT surveillance and security systems help prevent theft and reduce losses, contributing to higher profit margins.

These growth drivers collectively contribute to the rapid adoption and integration of IoT technologies in the retail sector, fostering advancements and reshaping the industry’s landscape.

Growth Restrains:

Here are some key growth restraints for the Internet of Things (IoT) in the retail market:

  • Security Concerns: The proliferation of IoT devices introduces security vulnerabilities, making retail systems susceptible to data breaches, hacking, and privacy violations, which can deter adoption.
  • High Implementation Costs: The initial investment required for IoT infrastructure, including sensors, connectivity, and data analytics, can be significant, particularly for smaller retailers.
  • Interoperability Challenges: Integrating various IoT devices and platforms from different vendors can be complex and costly, hindering seamless communication and data exchange.
  • Data Privacy Regulations: Compliance with data protection laws, such as GDPR and CCPA, presents challenges in collecting and managing customer data through IoT devices, potentially limiting data-driven initiatives.
  • Skill Gap: A shortage of skilled professionals who can manage and maintain IoT systems and analyze the data they generate can be a barrier to effective implementation.

These growth restraints underscore the importance of addressing security, compliance, and scalability challenges while carefully managing the costs associated with IoT adoption in the retail sector.

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Analyst View:

The Internet of Things (IoT) in the retail market is poised for significant growth in the coming years. IoT technology continues to evolve, offering retailers innovative solutions to address various challenges and enhance the customer shopping experience. Further, Continuous advancements in IoT technology and a focus on meeting evolving consumer expectations will be key drivers of future growth in Internet of Things in Retail Market.

Competitive Landscape

Some of the main competitors dominating the Internet of Things in Retail Market include –

  • RetailNext, Inc.
  • Losant IoT, Inc.
  • Intel Corporation
  • Impinj, Inc.
  • Allerin Tech Pvt. Ltd.
  • Cisco Systems Inc
  • IBM Global Services U.S.
  • SAP SE, PTC Inc
  • Carriots S.L.


Here are some key opportunities for the Internet of Things (IoT) in the retail market:

  • Innovative Customer Experiences: IoT enables retailers to create innovative, immersive in-store experiences through technologies like smart mirrors, interactive displays, and personalized recommendations.
  • Contactless Shopping: The COVID-19 pandemic has accelerated the demand for contactless shopping experiences, and IoT can play a pivotal role in providing touchless payments, self-checkout, and virtual try-ons.
  • Predictive Analytics: IoT-driven data analytics can help retailers predict customer preferences, inventory demand, and trends, enabling proactive decision-making and inventory management.
  • Supply Chain Visibility: Enhanced supply chain visibility and traceability through IoT sensors offer opportunities for retailers to optimize logistics, reduce costs, and minimize disruptions.
  • Energy Efficiency: Retailers can leverage IoT for better energy management, reducing operational costs and environmental impact through smart lighting, HVAC, and building automation systems.

These opportunities highlight the potential for IoT to drive growth, improve operational efficiency, and enhance customer engagement in the retail sector, ultimately shaping the future of retail experiences.


Here are some key challenges for the Internet of Things (IoT) in the retail market:

  • Data Security: Protecting sensitive customer and business data from cyber threats and breaches remains a significant challenge as the number of IoT devices increases.
  • Privacy Concerns: Retailers must navigate privacy regulations and address consumer concerns about data collection, usage, and potential intrusions into their personal lives.
  • Interoperability: Ensuring seamless communication and compatibility between various IoT devices and platforms from different vendors can be complex and costly.
  • Initial Investment: The upfront costs of implementing IoT infrastructure, including sensors, connectivity, and analytics, can be substantial, particularly for smaller retailers.
  • Skill Gap: A shortage of skilled professionals with expertise in IoT management, data analytics, and cybersecurity can hinder effective implementation.

These challenges underscore the importance of addressing security, compliance, and scalability concerns while carefully managing costs and ensuring that the benefits of IoT adoption outweigh the associated challenges in the retail sector.

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