Momentum ITSMA Celebrates 25 Years of Innovative B2B Solutions and Services Marketing with 2022 Marketing Excellence Awards


LONDON and BOSTON, Oct. 26, 2022 /PRNewswire/ — Avanade, Ericsson, Epcon Franchising, Persistent Systems, ServiceNow, Tata Communications, and Verizon Business are this year’s Diamond winners in the 25th Annual Marketing Excellence Awards from Momentum ITSMA. Taking gold are Bombora, IBM, Infosys Cobalt, Kyndryl, Persistent Systems, O2 Business, Tata Consultancy Services, TATA Communications, Salesforce, and Tech Mahindra.


Momentum ITSMA Logo



Momentum ITSMA, a leading B2B growth consultancy and analyst firm, celebrated the winners of its 25th Annual Marketing Excellence Awards yesterday during its annual Awards Ceremony, held in person for the first time in three years, in Cambridge, Massachusetts.

“In the twenty five years of our Marketing Excellence Awards, I’d say two things are constant: One, the market is always changing. Two: marketers step up time and again to deliver innovative programs that drive growth,” said Dave Munn, Chief Community Officer, Momentum ITSMA.

Highlights from this year’s winners include:

  • Leveraging employee insight to expand the corporate brand and create a compelling and authentic employee value proposition that boosts recruiting and retention success. 
  • Building a 1:Few Account-Based Marketing (ABM) campaign, focused on education, to accelerate the understanding and adoption of a new service that will ultimately benefit not just the client but all of society.
  • Creating an interactive experience to change the thinking of an industry where word-of-mouth, referrals, and a strong sales team are viewed as the best ways to reach a target audience.
  • Partnering closely with a client to build relationships within the C-Suite and co-creating an ABM strategy for business transformation that provides significant competitive advantage for the client.
  • Launching a new sales channel and marketing function that has led to millions of dollars in both influenced and directly sourced pipeline, far exceeding original stretch goals.

This year, to celebrate a quarter century of innovative marketing programs that drive growth, we offered special “silver” categories. Among the companies and individuals honored were:

  • Cisco, with the most Finalist Award Placements over the past 25 years
  • Wyatt Urmey of IBM, for the Longest Award Submission Streak
  • Paul Dunay of Red Hat for Individual Impact on the Award Program

2022 Marketing Excellence Award Winners

The 2022 Marketing Excellence Awards focused on six critical B2B marketing categories, along with an award for top small- and medium-sized businesses (SMB) programs.

The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.

Advancing Marketing’s Digital Transformation

Diamond Award Tata Communications

Gold Award Salesforce

Gold Award Persistent Systems

Collaborating with Sales

Diamond Award Verizon Business

Gold Award Tata Consultancy Services

Deepening Engagement Through Thought Leadership

Diamond Award ServiceNow

Gold Award Tata Communications

Gold Award Tech Mahindra

Embedding ABM Programs

Diamond Award Persistent Systems

Gold Award IBM


“Congratulations to all the winners — each

a compelling example of best practice

marketing’s impact on growth. It’s an honor

and an inspiration to see how marketing

leaders are driving innovation and

changing the growth game,” said Alisha

Lyndon, CEO, Momentum ITSMA

Optimizing ABM Campaigns

Diamond Award Ericsson

Gold Award O2 Business

Strengthening and Differentiating the Brand

Diamond Award Avanade

Gold Award Infosys Cobalt

Gold Award Kyndryl

Small and Medium Size Business

Diamond Award Epcon Franchising

Gold Award Bombora



For more information about the award winners, visit

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Alexandra Koenig

[email protected]

+44 (0)203 858 0808

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