Max Life Partners with Humans of Bombay to Bring Alive Extraordinary Tales of Trust with the all new #AmbassadorOfBharosa Campaign


NEW DELHI, Dec. 21, 2023 /PRNewswire/ — Max Life Insurance Company Ltd. (“Max Life” / “Company”) in association with Humans of Bombay has unveiled its latest social media campaign, ‘Ambassadors of Bharosa,’ debuting exclusively on HOB’s Instagram handle, with riveting stories that illuminate the diverse ways individuals become pillars of trust within their communities.

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The campaign in collaboration with Humans of Bombay, seeks to inspire audiences to introspect and acknowledge the #AmbassadorsOfBharosa in their lives. The stories unveiled will be a recreation of real-life instances, illustrating the profound impact that a single individual, driven by trust, can have on the lives of others.


Commenting on the campaign, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said “With #AmbassadorOfBharosa campaign, we delve into extraordinary stories of individuals that resonate with Max Life’s ‘You Are the Difference’ philosophy. These narratives mirror our commitment to being the trusted partner in our customers’ lives. As we celebrate the unsung heroes – ambassadors of trust and kindness – we not only bring about a positive change in our communities but also affirm Max Life’s dedication to empowering our customers to be the difference in shaping a secure and brighter future together for their loved ones.”

Isha Savardekar, Lead Writer – Brands & YouTube, Humans of Bombay, said “Our mission is to connect people through powerful narratives and cultivate a vibrant community. It’s with immense delight that we join hands with Max Life Insurance to unveil a truly impactful initiative. Together, we’re honoured to shine a spotlight on an extraordinary individual, celebrating their compassion, kindness, and selfless contributions to society. Through this partnership, we aim to inspire and uplift, fostering a culture of empathy and recognition for those whose actions exemplify the best of humanity.”

As the campaign unfolds, audiences will be encouraged to actively participate, sharing and celebrating their own stories of trust and compassion, amplifying the campaign’s impact through the hashtag #AmbassadorOfBharosa.

Production House: Humans of Bombay

Creative Agency: FCB Interface

Link to access the video: Max Life X Humans of Bombay

About Max Life

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per annual audited financials for FY2022-23, Max Life has achieved a gross written premium of INR 25,342 Cr.

For more information, please visit the Company’s website at

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