Layoffs Prompt Gen Z to Rethink Job Security and Careers, Fiverr Survey Reveals

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In the U.S. nearly 1/4 of Gen-Zers believe freelancing offers more stability than a full-time job

Fiverr’s Second Annual Gen Z Report

Layoffs Prompt Gen Z to Rethink Job Security and Careers, Fiverr Survey Reveals
Layoffs Prompt Gen Z to Rethink Job Security and Careers, Fiverr Survey Reveals

NEW YORK, Feb. 28, 2024 (GLOBE NEWSWIRE) — Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, has compiled findings from its second annual research study exploring the work preferences of Gen Z. Fiverr conducted a global study of Gen-Zers (defined as between the ages of 16 and 26), including 5,000 Gen-Zers in the US for a total of 10,000 worldwide, in partnership with Censuswide. The study highlights how layoffs, flexibility, and AI are drastically shaping the way Gen-Zers work and think about their careers. In fact, compared to last year’s findings, more (+3% points) Gen-Zers said they now plan to freelance – rising to 70% of total global respondents who are freelancing or plan to in the future.

“The youngest members of today’s workforce, Gen-Zers, have faced nothing but hurdles – a global pandemic and unprecedented development in technology. Now, in the face of layoffs and the implementation of AI across the corporate world, Gen Z workers are relying on themselves for the stability that they need to pursue their career ambitions by choosing freelancing,” said Gali Arnon, Fiverr’s Chief Business Officer. “Not only does freelancing offer a stable path to be their own boss or to own their own business, but it also allows for Gen Z to have total autonomy over their own lives.”

Several key themes from the global data include:

Freelancing is becoming a more attractive career path for Gen-Zers for 2024 and beyond.

  • Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.
  • Nearly 40% of Gen Z freelancers are currently or willing to work full-time while 30% in a part-time capacity.
  • 12% of Gen Z freelancers work in-between jobs or to build experience and skills.

Comfort and financial security remain the top priority for Gen-Zers.

  • 44% of global Gen Z respondents desire to be financially comfortable as part of their larger career ambition; nearly 20% want to retire early.
  • A quarter of Gen-Zers want to own their own business while 14% want to freelance for their entire careers.
  • Nearly 30% of respondents want to travel for work and work from wherever they want.

Among Gen Z respondents in the U.S., specifically, data showed:

More Gen-Zers are pursuing stability through freelancing following a string of corporate layoffs.

  • 38% of U.S. respondents believe that freelancing full-time gives them the power of never getting laid off and almost 36% of Gen-Zers see freelancing as a good back-up option if they were to lose their job.
  • Over 70% of U.S. Gen Z responders are thinking more about freelancing compared to last year.
  • 10% of respondents said they were let go and another 14% said they’re afraid they will be.
  • Nearly 25% of Gen Z respondents now believe that freelancing is more stable than a traditional full-time job.
  • Almost ⅕ (18%) of Gen Z responders think being a freelancer make them less likely to be replaced by AI, thus immune to AI displacement.

US Gen-Zers are continuing to prioritize autonomy and flexibility in their professional careers and work life.

  • Similarly, nearly 20% of Gen-Zers believe that companies have no loyalty to employees anymore. As a result, almost 70% of U.S. freelancers started freelancing between 16 and 20 years old.
  • 20% say they work to live, and don’t “live to work”, 3% more compared to last year.
  • 29% of US Gen-Zers want full control over return-to-office policies while 28% prefer a hybrid work environment and ¼ want to own their own business.

This survey was conducted in partnership with Censuswide among a sample of 10,033 Gen Z (defined as those aged 16-26) across the UK, US, Germany, and France, including over 5,000 workers in the U.S. The data was collected between January 26, 2024 and January 30, 2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.

About Fiverr
Fiverr’s mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools, tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skills, ranging from AI, to programming and 3D design, digital marketing to content creation, from video animation to architecture.

Don’t get left behind – come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on Instagram, and Facebook.

Media Contacts:
Tommy Lee
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