[Latest Market Report] South Africa E-Commerce Market to be Worth US$ 16.3 billion (ZAR315.8 Bn) by 2030 – In-Depth Analysis of Industry, Trends, and Key Developments till 2030 by RationalStat


South Africa E-Commerce Market is estimated valued at a market value of US$ 6.2 billion in 2023 and is expected to grow at a significant CAGR of more than 14.8% over the forecast period of 2023-2030, according to the latest market report by RationalStat

Wilmington, Oct. 09, 2023 (GLOBE NEWSWIRE) — The South Africa E-Commerce market is expected to reach US$ 16.3 billion by 2030, with an annual growth rate of more than 14.8%.

Market Definition, Market Scope, and Report Overview


The government of South Africa has been actively supporting the digital economy. Initiatives like the broadband implementation project strive to increase internet connectivity, allowing online businesses to grow.

The rise of online retail and e-commerce platforms is driving up demand for E-Commerce solutions in areas such as online payments, digital marketing, logistics, and customer relationship management.

  • According to a deep-dive market assessment by RationalStat, the South Africa E-Commerce market has been analyzed on the basis of market segments, including product, platform and geography/regions (including Western South Africa, Southern South Africa, Eastern South Africa, Northern South Africa). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2030.
  • Market intelligence for the South Africa E-Commerce market covers market sizes on the basis of market value (US$/EUR Million) and volume (Units) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.
  • In addition, the long-term sector and products/services 10-year outlook and its implications on the South Africa E-Commerce market. It also includes the industry’s current state – Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.

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South Africa E-Commerce Market: Segmental and Market Share Analysis

  • On the basis of product, fashion segment is expected to dominate the market owing to the high demand for clothing.
  • On the basis of platform, B2B segment is anticipated to dominate the South Africa E-commerce market. E-commerce platforms facilitate transactions between businesses, such as wholesalers and retailers.

Report Synopsis

Report Metrics Details
Base Year 2023
Forecast Period 2023-2030
Base Year Market Size US$ 6.2 billion
Market Size Forecast US$ 16.3 billion
Growth Rate 14.8%
Key Market Drivers
  • Increasing internet penetration
  • Government initiatives
  • Availability of secure online payments
  • Advancements in technology


Companies Profiled
  • Jumia
  • Konga
  • Mall of Africa

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Competition Analysis and Market Structure

Leading players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships and collaborations, and product launches are some of the strategies followed by industry players. Some of the key developments in the South Africa E-Commerce market include,

  • In February 2022, Amazon announced the establishment of a new German logistics center in Kaiserslautern, Rhineland-Palatinate, with activities set to begin in autumn 2022. With the new logistics center, Amazon will create over 1,000 attractive jobs in the first year of operation and will offer competitive compensation and benefits.

Some of the prominent players and suppliers operating and contributing significantly to the South Africa E-Commerce market growth include Jumia, Konga, Amazon, BigCommerce, Shopify, Magento, WooCommerce, Squarespace, and Mall of Africa, among others.

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Detailed Market Segmentation:

RationalStat has segmented the South Africa E-Commerce market based on product, platform, and region

  • South Africa E-Commerce Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Product
    • Electronics
    • Groceries
    • Fashion
    • Others
  • South Africa E-Commerce Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Platform
    • B2B
    • B2C
  • South Africa E-Commerce Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Region
    • South Africa E-Commerce Market
      • Western South Africa
      • Southern South Africa
      • Eastern South Africa
      • Northern South Africa

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Key Questions Answered in the E-Commerce Report:

  • What will be the market value of the South Africa E-Commerce market by 2030?
  • What is the market size of the South Africa E-Commerce market?
  • What are the market drivers of the South Africa E-Commerce market?
  • What are the key trends in the South Africa E-Commerce market?
  • Which is the leading region in the South Africa E-Commerce market?
  • What are the major companies operating in the South Africa E-Commerce market?
  • What are the market shares by key segments in the South Africa E-Commerce market? 

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Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts’ viewpoint to create a research methodology for market sizing and forecasting.

RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:

  • Defining the problem by understanding the type of market and data required by the client.
  • Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
  • Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
  • Evaluating and analyzing the data by referring to data sources utilized and leveraged.
  • Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

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About RationalStat LLC                    

RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.

RationalStat has strategic partnerships with leading data analytics and consumer research companies to cater to the client’s needs. Additional services offered by the company include consumer research, country reports, risk reports, valuations and advisory, financial research, due diligence, procurement and supply chain research, data analytics, and analytical dashboards.


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