Kotak811 Has Launched Its ActivMoney Campaign to Make People Aware of the High-Interest Rates
MUMBAI, India, Aug. 24, 2023 /PRNewswire/ — Kotak is known for introducing smart and innovative financial solutions to maximize customers’ savings. This time, they have introduced a sweep-in sweep-out facility in the form of Kotak811 ActivMoney. It involves the automatic sweeping out of funds above a certain threshold from one’s savings account to an FD account for 180 days.
If the savings account reaches a balance of above Rs 25,000, the additional funds will get invested in fixed deposits in multiples of Rs.5000. It is an opportunity for customers to earn up to 7% interest per annum on their idle savings account funds.
The fixed deposits will break prematurely if the account balance falls below Rs 20,000. The amount from the FDs will get transferred to the account in multiples of 5000. The good news is that no charge is levied on the premature withdrawal of FDs created via the ActivMoney facility.
Want to enjoy the Kotak811 ActivMoney facility? All one has to do is open a Kotak811 account online and consent to the sweep-out feature. If one already has a Kotak811 app, they can log into the mobile banking app and opt for the facility.
Kotak is spreading awareness of this attractive money-saving feature through a creative social media campaign. The brand has collaborated with CA Harsh Gupta on Instagram to simplify the explanation of how the ActivMoney feature works.
Watch it here: https://www.instagram.com/p/CuR8N6HuvRx/
The brand has also roped in Ranveer Singh and Keerthy Suresh to advertise the Kotak811 ActivMoney feature through an action-packed ad film. In this ad, one can see a couple fighting over whether to open an FD or savings account. In the end, they become aware of the #FDwalasavings available from the Kotak 811 savings account.
Watch the ad here: https://www.instagram.com/p/Ct0tTeIo8Px/
The brand’s campaign also highlights how one can purchase things of their choice with the FD-like interest earned from their zero balance account. For instance, one can become the cat parent of the year by getting unlimited supplies for their fur buddy. So, open a Kotak811 account today and start earning high interest.
About Kotak 811
When 8th November 2016 changed the way India transacted forever, Kotak811 was conceptualized to simplify banking and make it fully accessible online. Kotak811 was launched on 29th March 2017. As one of India’s first full service, truly digital bank, it offers customers a simple and convenient way to open a savings account and transact digitally using 180+ features on its Kotak811 Mobile Banking app, from home or on the move.
On 29th March 2022, Kotak811 presented itself as a bank within a bank, adopting a fresh and new brand identity with ‘digital at its core. As a brand ethos, Kotak811 continuously inquires into India’s banking challenges, innovates to bridge these gaps, and inspires Indians to adopt a way of banking that lets them take full control.
Kotak811 has customers from 1,000+ Cities & Towns covering over 10,000 pin codes, across the country. Every 5 seconds, a new Account is opened digitally. Interestingly, more than 50% of 811 Accounts are opened outside banking hours. Kotak 811 offers instant account opening in 3 mins and KYC via video call in 5 mins.
For more information, please visit the digital bank’s website at https://www.kotak811.com/zero-balance-savings-account-online/
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