Healthcare CRM Market Revenue To Be US$ 45 bn in 2032 | North America Dominates with 50% of the Market Share


Technological innovations like EHRs, mobile health apps, and wearable devices are driving the growth of healthcare CRM by generating large amounts of data that can be used to improve patient outcomes and engagement.

New York, April 14, 2023 (GLOBE NEWSWIRE) — According to, The global Healthcare CRM market is estimated to be valued at USD 45 billion by 2032 from USD 13 billion in 2022 and is expected to exhibit a CAGR of 13.6% during the forecast period 2023 to 2032. The segments utilized to divide the healthcare CRM market are deployment model, application, and end-user. It is anticipated that increasing healthcare institution demand for automation and structured data will promote market growth. The requirement for Customer Relationship Management in the healthcare sector is anticipated to be impacted by advancements in communication and information technologies. The use of these systems is being encouraged by the following advantages, such as better departmental integration, cost savings, increased patient satisfaction, and various advantages for administrative staff.

Healthcare CRM Market growth

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Key Takeaway:

  • By deployment model, in 2022, the Healthcare CRM market was dominated by the web/cloud-based model segment due to its simplicity of integration, increased flexibility, security, control over systems and processes and affordability
  • By application, the customer services and support segment dominated the largest market share in application type analysis and accounted for the largest revenue share in the Healthcare CRM market in 2022.
  • By end-user, the healthcare provider segment dominated the largest market share in end-user type analysis.
  • In 2022, North America dominated the market with the highest revenue share of 50%.
  • APAC is anticipated to have the highest CAGR among all the regions.

Factors affecting the growth of the Healthcare CRM industry?

There are several factors that can have an impact on the growth of the healthcare CRM industry. Some of these factors include:

  • Technological Advancements: Technological innovations such as electronic health records (EHRs), mobile health apps, and wearable devices are fueling the growth of healthcare CRM. These tools generate vast amounts of data that can be utilized to enhance patient engagement and outcomes. 
  • Innovation and Government support: Healthcare CRM market growth is expected to be driven by recent innovations in cancer healthcare CRM and support from various government and private entities.
  • Efficiency Improvement in Healthcare Delivery: For improving service delivery, a CRM is equally significant in the healthcare industry. By adopting this strategy, a doctor can immediately give prospective patients all the necessary information. The best healthcare CRM also enables users to view patients’ previous reports. This helps to speed up the diagnosis procedure.

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Market Growth

Rising healthcare organization demand for automation and structured data is predicted to be the market’s main driver of growth. A CRM functions as a coordinated database and a consolidated platform for communication between medical personnel and patients. Nursing staff can swiftly respond to patients’ needs when they visit a clinic by having access to all of their data on a one dashboard. CRMs also offer powerful automation tools for common tasks like payment processing, appointment scheduling, and patient notification. Government collaboration with provider, and payer groups is anticipated to boost growth.

Regional Analysis

In 2022, North America held a majority share of the healthcare CRM market, representing more than 50%, due to excellent network and technology development there. The Affordable Healthcare Act (2010) and helpful government initiatives like e-health and Health Connect are driving the industry’s expansion. As a result of government institutions’ creation of health care programmes, the market in Asia Pacific is expected to grow successfully by over 10% throughout the projected period. It is anticipated that paying more attention to the region’s medical tourism sector and health care infrastructure will improve client satisfaction with the services provided and promote expansion. An ageing population in major locations and an increase in the prevalence of chronic diseases are anticipated to be the two main factors driving this market’s geographic expansion. Modern technology will probably be used more often in MEA as a result of rising investment and population needs for better healthcare.

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Scope of the Report

Report Attribute Details
Market Value (2022) USD 13 Billion
Market Size (2032) USD 45 Billion
CAGR (from 2022 to 2032) 13.6%
North America Revenue Share 50%
Historic Period 2016 to 2022
Base Year 2022
Forecast Year 2023 to 2032

Market Drivers

One of the key factors rising the growth of the global healthcare CRM market is the raised demand for virtual care. The market is primarily being driven by advanced technologies, minimize risk and cost effectiveness. CRM allows for communication between healthcare organizations and patients. Hospital expansion has generated a significant requirement for healthcare CRM, which is changing consumer preferences of an integrated healthcare system for smooth operations. The Healthcare CRM system receives a large number of patient data that has been collected from various sources. The key factors driving the global healthcare CRM market include the demand for new technical advancements, patient virtual care.

Market Restraints

Over the anticipated time frame, the market is expected to grow. Yet, one of the biggest barriers that is anticipated to stymie industry growth is the complexity and high cost of CRM programmes. A few factors, such as increasing security risks and concerns over patient data privacy, could to some extent restrict market growth.

Market Opportunities

Several organizations are entering the healthcare CRM market and growing their businesses through the introduction of new products, acquisitions as well as partnerships. Advances in quality, efficacy and affordability can all be facilitated through healthcare integration. The concept of integrating a healthcare CRM system combines delivery management and healthcare organizations responsible for diagnosis, treatment, rehabilitation.

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Report Segmentation of the Healthcare CRM Market

Deployment Model Insight

Web/cloud-based deployment models are estimated to dominate the market. Depending on the deployment approach, the market is segmented into On-Premises and Web/Cloud-based models. Cloud-based healthcare CRM is expected to have the largest market share during this forecast period owing to its ease of integration, accessibility, and security. Another element that is anticipated to boost the expansion of the category over the duration of the forecast period is the cost-effectiveness of cloud-based Healthcare CRM. On-premises CRM software is expected to expand at a constant rate in the near future due to advantages such complete control over systems and processes and cost effectiveness.

Application Insight

In 2022, the customer service and support industry dominated the market. Healthcare CRM Market is divided into Customer Service and Support, Marketing, Sales, Digital Marketing, Community Outreach, Patient Information, Management, CRM Analytics, and Other on the basis of application. The key reasons for the significant market share in this sector are the increased focus on patient involvement, the strong demand on healthcare companies to control costs, and the importance of preserving customer happiness. Throughout the projected period, it is anticipated that the sector for other applications would have the largest CAGR.

End User Insight

Healthcare providers had the majority of the market share for healthcare CRM in 2022 due to their high revenue. The market’s end-user categories consist of the Life Sciences Industry, Healthcare Providers, and Healthcare Payers. Payers include healthcare organizations including hospitals, clinics, and different types of specialized facilities like hospice care, long-term care, and clinical research organizations in the life sciences, as well as pharmaceutical and biotechnology firms. Facilities such as hospice care, long-term care, and life sciences companies, as well as hospitals, clinics, and other specialized institutions (CROs). The use of commodities is predicted to increase at the fastest pace during the projection period in the field of life science.

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Market Segmentation

Based on the Deployment Model

  • On-Premise Model
  • Web/Cloud-Based Model

Based on the End User

  • Healthcare Providers
  • Healthcare Payers
  • Ambulatory Surgery Centers
  • Diagnostic Centers
  • Life Sciences Industry
  • Other End Users.

Based on Application

By Geography

  • North America
    • The US
    • Canada
    • Mexico
  • Western Europe
    • Germany
    • France
    • The UK
    • Spain
    • Italy
    • Portugal
    • Ireland
    • Austria
    • Switzerland
    • Benelux
    • Nordic
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • The Czech Republic
    • Greece
    • Rest of Eastern Europe
  • APAC
    • China
    • Japan
    • South Korea
    • India
    • Australia & New Zealand
    • Indonesia
    • Malaysia
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
    • Rest of APAC
  • Latin America
    • Brazil
    • Colombia
    • Chile
    • Argentina
    • Costa Rica
    • Rest of Latin America
  • Middle East & Africa
    • Algeria
    • Egypt
    • Israel
    • Kuwait
    • Nigeria
    • Saudi Arabia
    • South Africa
    • Turkey
    • United Arab Emirates
    • Rest of MEA

Competitive Landscape

The global Healthcare CRM market is highly competitive, with several established and emerging players offering a range of CRM solutions and services. The market is characterized by intense competition, rapid technological advancements, and evolving customer needs. Companies are focused to develop customized CRM solutions tailored to healthcare providers and patient’s needs. They are highly invested in research and development activities to expand their product portfolios. Companies also seek out strategic partnerships and collaborations to increase their market presence and reach new customers. Some of the major players include:

Recent Development of the Healthcare CRM Market

  • Infor, Inc. purchased Intelligent InSites, Inc. in 2020. The change would be advantageous to Infor, Inc.’s healthcare clients in a number of ways, both now and in the future. The company would benefit from more clinically oriented apps that link business applications to the operations carried out by the system.
  • In March 2022, Epic introduced a customer relationship management system for healthcare systems and is developing an app that utilizes real-world data to assist physicians in researching effective care practices for their patients.

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