Global Rich Communication Services Market to Surpass 30.97 Billion by 2031 Driven by Increasing Number of Mobile Network Operators


SkyQuest projects that the global rich communication services market will attain a value of USD 30.97 billion by 2031, with a CAGR of 17.6% during the forecast period (2024-2031). The primary objective of the RCS market is to revolutionize and enrich the landscape of messaging services, reshaping how people communicate. Traditional SMS messaging is constrained by its inherent limitations, particularly in multimedia functionality and interactive elements. RCS steps in to bridge this gap, ushering in a new era of dynamic and interactive messaging.

Westford, USA, Feb. 16, 2024 (GLOBE NEWSWIRE) — According to SkyQuest, the global rich communication services market encompasses advanced messaging services that transcend the limitations of traditional SMS messaging. RCS introduces enhanced features, including high-quality media sharing, group messaging capabilities, read receipts, and interactive content. This innovative technology is meticulously designed to deliver a significantly more prosperous and engaging communication experience for users, paving the way for a more dynamic and interactive way of connecting.

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  • Pages – 157
  • Tables – 66
  • Figures – 75

The global rich communication services market unfolds a realm of substantial opportunities for both growth and innovation. This technology has the potential to establish itself as a universally embraced messaging standard with an increasing number of mobile network operators and device manufacturers coming together to standardize and advocate for RCS. This collaborative effort and support from industry stakeholders can pave the way for the widespread adoption of RCS, fostering a more seamless and enriched messaging experience for users across the globe.

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Prominent Players in Global Rich Communication Services Market

  • AT&T
  • Deutsche Telekom
  • Google
  • Huawei Technologies
  • Mavenir Systems
  • NTT DoCoMo
  • Orange
  • Samsung
  • SK Telecom
  • Vodafone
  • China Mobile
  • Verizon
  • TATA Communications
  • Ericsson
  • RIM
  • SoftBank
  • Telstra
  • Telenor
  • KDDI
  • O2

A2P Segment to Dominate Market due to its Versatility, Convenience, and Extended Shelf Life

A2P segment has emerged as the dominant force in the global rich communication services market, commanding an impressive market share of more than 74.0% in 2022. Furthermore, it is anticipated to sustain its robust growth trajectory throughout the forecast period.

North America has assumed a pioneering role in the clean label movement, with consumers in the region demonstrating a robust preference for natural and organic products. Compelling factors in the global rich communication services market support North America’s demand for rich communication services. Among these is the rising health consciousness among consumers, who seek products that align with their commitment to well-being and nutritional awareness.

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P2A Segment to Witness Significant Growth due to their Unique Advantages

P2A segment is poised for substantial growth, with a projected CAGR surpassing 40.0% in the global rich communication services market over the upcoming seven years in 2022. P2A messaging encompasses exchanging messages initiated by customers seeking to interact with businesses, brands, or organizations.

Asia Pacific is emerging as one of the most promising and financially rewarding regions for the global rich communication services market, with a projected CAGR exceeding 35.0% during the forecast period in 2022. This remarkable growth trajectory can be attributed to a confluence of factors, including the rising disposable income levels in the region and a substantial increase in smartphone users.

A comprehensive analysis of the major players in the global rich communication services market has been recently conducted in this report. The report encompasses various aspects, including collaborations, mergers, innovative business policies, and strategies, providing valuable insights into key trends and breakthroughs in the market. Furthermore, the report scrutinizes the market share of the top segments and presents a detailed geographic analysis. Lastly, the report highlights the major players in the industry and their endeavours to develop innovative solutions to cater to the growing demand.

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Key Developments in Global Rich Communication Services Market         

  • In 2022, Vodafone made a significant announcement, revealing its plans to introduce RCS (Rich Communication Services) support for its customers in the United Kingdom. This strategic move by Vodafone aligns with a broader initiative led by the GSMA, the global mobile operator’s association, aimed at championing RCS as the natural successor to traditional SMS messaging.
  • In 2022, Deutsche Telekom made a noteworthy declaration by unveiling its intention to implement RCS support for its customers in Germany. This development marks a significant milestone, as Deutsche Telekom became Germany’s first major mobile operator to initiate RCS support.

Key Questions Answered in the Global Rich Communication Services Market Report

  • What specific growth drivers are projected to impact the market during the forecast period?
  • List the top companies in the market and explain how they have achieved their positions of influence.     
  • In what ways do regional trends and patterns differ within the global market, and how these differences shape the market’s future growth?

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