FreshBooks to Leverage Gusto’s Technology to Power Upcoming Integrated Payroll Service


TORONTO, Oct. 24, 2023 (GLOBE NEWSWIRE) — FreshBooks, a leader in cloud-based accounting software for small businesses and accountants, is pleased to announce an expansion of its partnership with Gusto, an industry-leading provider of HR and payroll technology. This new collaboration will see FreshBooks leveraging Gusto’s technology to power its upcoming integrated payroll service, marking a significant milestone in the six-year partnership between the tech companies.

Scheduled for release in January 2024 and available exclusively to U.S.-based customers, FreshBooks Payroll will be an embedded, full-service payroll solution that small business and medium-sized owners can seamlessly add to their monthly subscriptions. Gusto will provide its top-of-the-line technology to fuel the back-end of FreshBooks Payroll, guaranteeing robust security measures that customers can trust.

“Gusto Embedded APIs are the gold standard for reliability and compliance, making them the ideal match for our mission to provide extraordinary experiences for our customers,” says Mark Girvan, President of FreshBooks. “Teaming up with Gusto allows us to deliver a secure, seamless payroll experience that integrates effortlessly into the FreshBooks platform.”


Since 2017, Gusto and FreshBooks have cultivated a beneficial referral relationship, successfully exchanging hundreds of satisfied customers between the platforms. Harnessing the powerful dynamics of this partnership, FreshBooks and Gusto’s payroll collaboration represents not only a fusion of technological expertise but also a shared vision to empower businesses with comprehensive, integrated solutions that are both time-saving and problem-solving for users.

“We’re thrilled to broaden our relationship with FreshBooks, a true innovator in cloud accounting software,” says Tomer London, co-founder and Chief Product Officer of Gusto. “Our company’s core values and purposes are well matched. Gusto simplifies intricate business processes to empower people and push businesses forward, while FreshBooks equips customers with an easy-to-use accounting platform for growth and success. We’re fully committed and excited to support FreshBooks’ payroll service in this pivotal next chapter.”

As FreshBooks works to further enhance its all-in-one accounting solution for small business owners and accountants, specific features of FreshBooks Payroll will be unveiled closer to its official January launch.

About FreshBooks
FreshBooks is on a mission to help small business owners grow and thrive. Our easy-to-use accounting platform, trusted by businesses in over 130 countries, simplifies invoicing, accounting, payments, expense management, and empowers owners to track and manage the day-to-day finances of their businesses. FreshBooks’ game-changing Collaborative Accounting™ model allows small business owners to partner with their accountant on an intuitive platform, streamlining workflows and providing real-time financial insights that drive strategic decision-making and business success. With 11x Stevie award-winning customer support, FreshBooks serves a diverse range of customers, operating from offices in Canada, Croatia, Germany, the Netherlands, Mexico, the U.K., and the U.S. Consistently honored as a Top 10 employer by Great Places to Work for eight of the last nine years, FreshBooks is committed to delivering exceptional experiences to our customers.

About Gusto
Gusto is a modern, online people platform that provides more than 300,000 SMBs with the tools and services they need to hire, pay, insure, and support their teams. Gusto Embedded, a developer platform and support infrastructure, enables software platforms to offer in-app, modern payroll products to their customers as well. With Gusto Embedded, SaaS developers can leverage Gusto’s 10+ years of experience as well as our tax filing, payments, and compliance infrastructure in order to build deeply integrated, tailored payroll products that improve the user experience and drive revenue.

Media Contact:
Jackie Paduano
[email protected]

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