Feminine Hygiene Market to reach USD 32.9 billion by 2032, says Global Market Insights Inc.


Feminine hygiene industry is set to expand at a CAGR of 4% during the period from 2023 to 2032. This growth is attributed to the rapid urbanization and growing literacy rate among women.

Selbyville, Delaware, June 20, 2023 (GLOBE NEWSWIRE) —

Feminine Hygiene Market size is estimated to be worth USD 32.9 billion by 2032. The rising utilization of reusable pads and menstrual cups along with the continued efforts of industry participants to create novel menstruation products.


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Tampons to record high demand

Feminine hygiene market share from the tampons product segment is expected to grow at over 4.3% CAGR from 2023 to 2032 owing to its widespread availability in developing and developed countries. Several tampon manufacturers are introducing innovative features for bringing improvements, such as enhanced comfort, absorbency, and overall user experience. The development of organic and biodegradable tampons has also attracted numerous environmentally conscious consumers due to their cost-effectiveness, ease of usage and less waste production in landfills.

Reusable feminine hygiene products to gain traction

The feminine hygiene market from the reusable segment is anticipated to generate more than USD 5.9 billion by the end of 2032. Growing awareness of the negative environmental consequences of disposable menstruation products has led to the surged demand for reusable menstrual products, such as sanitary pads, organic tampons, cloth pads, and menstrual cups. Furthermore, the increasing spending capacities of various market participants on R&D activities on the development of new goods to meet the changing customer expectations will add to the industry expansion.

Asia Pacific to emerge as a pivotal market

Asia Pacific held a sizable share of the global feminine hygiene market in 2022 and is expected to reach over USD 14.6 billion by2032. The rising funds from public and private organizations to generate awareness regarding menstruation. As several countries in the region are experiencing economic development, modern lifestyles and preferences are witnessing an evolution. Moreover, the growing focus of major market players in the emerging countries to capture high market share will augment the regional market outlook.

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Feminine Hygiene Market Participants

TZMO SA Group, Unicharm Corporation, Kimberly-Clark, Johnson and Johnson Services, Inc., Unilever plc., Edgewell Personal Care, Procter & Gamble, Ontex BV, Diva International Inc., Kao corporation, Hengan international, first quality enterprises, Premier FMCG (Lil-lets UK Limited), and Cora are some of the leading enterprises operating in the feminine hygiene industry.

Partial Table of Contents (ToC) of the report:

Chapter 3   Feminine Hygiene Industry Insights

3.1    Industry ecosystem analysis

3.1.1    Raw materials and components

3.1.2    Manufacturing

3.1.3    Distribution

3.1.4    End-user adoption

3.2    Industry impact forces

3.2.1    Growth drivers   Rapid urbanization and growing literacy rate among women   Increasing government initiatives towards feminine hygiene   Novel product launches related to feminine hygiene management   Increasing inclination towards adoption of organic and eco-friendly menstrual products

3.2.2    Industry pitfalls & challenges   Social challenges associated with menstruation and its products in developing countries   Adverse effects of menstrual products on the environment

3.3    Growth potential analysis

3.3.1    By product type

3.3.2    By usability

3.3.3    By distribution channel

3.4    COVID- 19 impact analysis

3.5    Regulatory landscape

3.5.1    U.S.

3.5.2    Europe

3.5.3    Asia Pacific

3.6    Period poverty

3.6.1    Tax exemptions

3.6.2    Subsidies for products

3.6.3    Support & subsidies for small and medium-sized enterprises

3.7    Porter’s analysis

3.8    PESTEL analysis

Chapter 4   Competitive Landscape, 2022

4.1    Introduction

4.2    Company matrix analysis, 2022

4.2.1    Johnson & Johnson Services, Inc.

4.2.2    Procter & Gamble

4.2.3    Kimberley-Clark Corporation

4.3    Competitive dashboard, 2022

4.4    Company market share, 2022

4.5    Competitive analysis of major market players

4.6    Competitive positioning matrix

4.7    Strategic outlook matrix

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About Global Market Insights

Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.

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