Explosive Growth: Global Tissue Paper Market Size to Cross $135.51 Billion by 2030, Grow at a CAGR of 6.48%

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[215 + Pages Research Study] According to a market research study published by Zion Market Research, the demand analysis of Global Tissue Paper Market size & share revenue was valued at around $82 B in 2022 and is estimated to grow about $135.51 B by 2030, at a CAGR of approximately 6.48% between 2023 and 2030. The key market players are listed in the report with their sales, revenues and strategies are Sofidel Group, Kimberly-Clark Corporation, Procter & Gamble Co., Georgia-Pacific LLC, Essity AB, Svenska Cellulosa Aktiebolaget (SCA), Cascades Inc., Kruger Products L.P., Asia Pulp & Paper (APP), Metsä Tissue, WEPA Group, Clearwater Paper Corporation, Hengan International Group Company Limited, Orchids Paper Products Company, C&S Paper Co., Ltd., Resolute Forest Products Inc., Wausau Paper Corp., Industrie Cartarie Tronchetti S.p.A. (ICT), Vinda International Holdings Limited, etc.

Kansas City, MO, June 29, 2023 (GLOBE NEWSWIRE) — Zion Market Research has published a new research report titled “Tissue Paper Market By Application (Commercial And Household), By Product Type (Bath & Toilet Tissues, Facial Tissue, Wipes, Paper Towel, And Others), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030” in its research database.

“According to the latest research study, the demand for global Tissue Paper Market size & share in terms of revenue was valued at USD 82 billion in 2022 and it is expected to surpass around USD 135.51 billion mark by 2030, growing at a compound annual growth rate (CAGR) of approximately 6.48% during the forecast period 2023 to 2030.”

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What is Tissue Paper? How big is the Tissue Paper Industry?

Tissue Paper Market Coverage & Overview:

Tissue paper is simply referred to as tissue. It is lightweight paper and can be made using recycled paper pulp. It is an extremely versatile consumer product that is available in different formats serving specific functions. However, the main application of tissue paper is to help individuals achieve a degree of cleanliness or sanitation in either their neighboring surroundings or to maintain personal hygiene. The primary properties of tissue paper include thickness, brightness, absorbency, appearance, comfort, stretch, and bulk. Some common types of tissues available in the commercial market are table napkins, toilet paper, wrapping tissue, paper towels, facial tissues, feminine hygiene tissue and many more. The tissue paper industry players can expect a steady growth rate during the forecast period.

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Global Tissue Paper Market: Growth Dynamics

The global tissue paper market is projected to grow owing to an increasing consumer awareness rate along with rapid urbanization. Tissue paper is extensively used in developed countries when compared to other nations. In addition to this, consumption patterns indicate that urban populations are more likely to spend on tissue papers for various purposes. Thus, a growing urbanization rate is indicative of the expanding consumer base which in the future is likely to turn into active users of tissue papers. Moreover, changes in lifestyle habits as the focus is shifting rapidly toward achieving comfort and convenience will further drive the market expansion. Tissue papers are known to be excellent providers of both crucial aspects.

The growing hospitality sector along with the healthcare industry is propelling tissue consumption at a high rate. Units such as hotels, restaurants, and commercial establishments are known to be significant consumers of tissue papers as they are used to maintain cleanliness and basic hygiene in the facility premises. Other factors such as growing product innovation rate, expansion in emerging economies, collaboration with commercial centers, and rising sales revenue through online or e-commerce portals could lead to higher market growth.

The tissue paper industry is expected to register certain growth restrictions due to the fluctuating prices of raw materials used in tissue paper production. This is particularly applicable to wood pulp and recycled paper. Moreover, increasing competition from sustainable alternate solutions such as hand dryers, bidets, and electronic devices along with the influence of traditional and cultural practices can impact demand for tissue.

The development of eco-friendly tissue papers could deliver better results while intense competition within the industry may challenge market growth.

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Report Scope

Report Attribute Details
Market Size in 2022 USD 82 billion
Projected Market Size in 2030 USD 135.51 billion
CAGR Growth Rate 6.48% CAGR
Base Year 2022
Forecast Years 2023-2030
Key Market Players Sofidel Group, Kimberly-Clark Corporation, Procter & Gamble Co., Georgia-Pacific LLC, Essity AB, Svenska Cellulosa Aktiebolaget (SCA), Cascades Inc., Kruger Products L.P., Asia Pulp & Paper (APP), Metsä Tissue, WEPA Group, Clearwater Paper Corporation, Hengan International Group Company Limited, Orchids Paper Products Company, C&S Paper Co., Ltd., Resolute Forest Products Inc., Wausau Paper Corp., Industrie Cartarie Tronchetti S.p.A. (ICT), Vinda International Holdings Limited, Paper Source International (PSI), Nova Tissue, Cellynne Holdings, LLC, Asia Pacific Resources International Limited (APRIL), Cartiera di Pietramelara S.p.A., and Lucart Group.
Key Segment By Application, By Product Type, and By Region
Major Regions Covered North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa
Purchase Options Request customized purchase options to meet your research needs. Explore purchase options

Tissue Paper Market: Segmentation Analysis

The global tissue paper market is segmented based on application, product type, and region.

Based on application, the global market is segmented into commercial and household. The former segment is inclusive of public places such as cafes and restaurants. It also encompasses office places. The market share for the commercial segment is significantly higher than the household segment. Hotels, cafes, and restaurants are obligated to provide visitors with a hygienic place to spend their time and enjoy the services provided. Every eatery, including small outlets to premium restaurants, is supposed to keep tissues during food service activities. Moreover, corporate consumption of tissues has grown at a rapid rate due to the growing demand for hand and facial tissues. The residential segment is expected to grow at a steady rate and demand for biodegradable tissues is projected to rise in the coming years. As per official estimates, producing tissue papers using virgin pulp leads to the emission of 30% more green gasses when compared to tissue paper production using recycled waste paper.

Based on product type, the tissue paper industry is divided into bath & toilet tissues, facial tissues, wipes, paper towels, and others. The highest CAGR was observed in the bath & toilet tissues segment in 2022 driven by the large consumption of toilet tissues for bathroom sanitation purposes. Moreover, the increase in tourism, domestic and international, has caused higher demand for disposable personal care products across hotels. Facial tissues and paper towels are growing at a steady pace due to high demand for these products in urban regions as pollution rate across the globe is on the rise. Moreover, the demand for baby wipes has increased due to a higher number of births in the last few years. India registered more than 23 million births in 2022. Factors such as ease of use and convenience offered by wipes and other forms of tissue paper are the main reasons for the higher growth rate.

The global Tissue Paper market is segmented as follows:

By Application

  • Commercial
  • Household

By Product Type

  • Bath & Toilet Tissues
  • Facial Tissue
  • Wipes
  • Paper Towel
  • Others

Browse the full “Tissue Paper Market By Application (Commercial And Household), By Product Type (Bath & Toilet Tissues, Facial Tissue, Wipes, Paper Towel, And Others), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030” Report at https://www.zionmarketresearch.com/report/tissue-paper-market

Competitive Landscape

Some of the main competitors dominating the global Tissue Paper market include – 

  • Sofidel Group
  • Kimberly-Clark Corporation
  • Procter & Gamble Co.
  • Georgia-Pacific LLC
  • Essity AB
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Cascades Inc.
  • Kruger Products L.P.
  • Asia Pulp & Paper (APP)
  • Metsä Tissue
  • WEPA Group
  • Clearwater Paper Corporation
  • Hengan International Group Company Limited
  • Orchids Paper Products Company
  • C&S Paper Co. Ltd.
  • Resolute Forest Products Inc.
  • Wausau Paper Corp.
  • Industrie Cartarie Tronchetti S.p.A. (ICT)
  • Vinda International Holdings Limited
  • Paper Source International (PSI)
  • Nova Tissue
  • Cellynne Holdings LLC
  • Asia Pacific Resources International Limited (APRIL)
  • Cartiera di Pietramelara S.p.A.
  • Lucart Group

Key Insights from Primary Research:

  • As per the analysis shared by our research analyst, the global tissue paper market is estimated to grow annually at a CAGR of around 6.48% over the forecast period (2023-2030)
  • In terms of revenue, the global tissue paper market size was valued at around USD 82 billion in 2022 and is projected to reach USD 135.51 billion, by 2030.
  • The tissue paper market is projected to grow at a significant rate due to the growing emphasis on personal hygiene and cleanliness
  • Based on application segmentation, the commercial was predicted to show maximum market share in the year 2022
  • Based on product type segmentation, bath & toilet tissues was the leading type in 2022
  • On the basis of region, Asia-Pacific was the leading revenue generator in 2022

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Key questions answered in this report:

  • What is the market size and growth rate forecast for Tissue Paper industry?
  • What are the main driving factors propelling the Tissue Paper Market forward?
  • What are the leading companies in the Tissue Paper Industry?
  • What segments does the Tissue Paper Market cover?
  • How can I receive a free copy of the Tissue Paper Market sample report and company profiles?

Key Offerings:

  • Market Size & Forecast by Revenue | 2023−2030
  • Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
  • Market Segmentation – A detailed analysis By Application, By Product Type, and By Region
  • Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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Regional Dominance:

The global tissue paper market is projected to be dominated by Asia-Pacific during the forecast period. The high growth rate is a result of rapid urbanization and industrialization in countries such as China and India along with a growing consumer awareness rate and rising disposable income. These countries along with nations such as South Korea and Japan are filled with numerous domestic players which assist in the greater sale of tissue paper. Moreover, increasing tourism in Malaysia, Thailand, Bangkok, Australia, and other Asian nations is likely to drive higher consumption of tissue variants in the regional market. North America is a significant global tissue paper market share holder. The region is characterized by a strong focus on hygiene, convenience, and premium quality products. There is a growing segment for sustainable and eco-friendly tissue products.

By Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • France
    • UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • The Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

Recent Developments

  • In June 2021, Renova, a Portugal-based leading producer of tissue papers, launched a new range of products called Divine Toilet Paper. This variant is eco-friendly and targets the growing group of environment-thinking consumers. The product offers superior softness and comfort as the company has invested heavily in research & development before launching the product
  • In March 2023, Bounty, the paper towel brand of Procter & Gamble, launched the new version of their Quicker Picker Upper paper towels. The brand describes the new addition to showcase a superior structure with flexible strength. Bouty claims that consumers will be able to use less product even for the most unpleasant and uncleaned dirty spot
  • In July 2022, Essity launched its Zewa in the German market. It is the company’s first straw toilet paper product

To know an additional revised 2023 list of market players, request a brochure of the report: https://www.zionmarketresearch.com/requestbrochure/tissue-paper-market

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