Entropik launches Qatalyst, an Integrated AI User Research Platform


BANGALORE, India, Sept. 29, 2023 /PRNewswire/ — Entropik, a leader in human insights powered by AI, has proudly unveiled Qatalyst, the ultimate end-to-end AI-integrated user research platform that revolutionizes the way businesses gather insights to make informed decisions about their digital products. Qatalyst’s advanced emotion and behavioral analytics, such as Click Tracking, Eye Tracking, Facial Coding, and Voice AI, provide unbiased actionable insights, enhancing the comprehension of user behavior and preferences.

With real-time user tracking, unmoderated and moderated capabilities, and seamless ChatGPT (OpenAI API) integration, Qatalyst empowers users with timely, actionable insights to expedite decision-making. The platform boasts a customizable study builder with over 25 templates covering unmoderated, moderated, and task-based research techniques, in-depth analytics on user behavior and automated journeys, and an advanced insights generation tool to help create visually appealing and easily shareable research reports.

Qatalyst streamlines and augments the user research journey, equipping UX and Product teams with a comprehensive suite of robust tools to optimize their design and user research processes. By promoting early and continuous testing, Qatalyst enables the collection of invaluable user feedback, allowing teams to swiftly identify strengths and weaknesses in their product designs. This iterative approach empowers UX/Product professionals to make continuous refinements, leading to the development of exceptional user experiences.


Mr. Lava Kumar, Founder & CPO of Entropik, confidently stated, “Qatalyst marks a transformative moment in user research, backed by Gartner’s recognition of our platform’s excellence and our technological prowess with 17 patents on Emotion AI and Behavior AI technologies. Qatalyst serves as an all-encompassing solution for quick and well-informed product decisions, supporting diverse testing methods and harnessing unbiased insights through cutting-edge AI tools. Seamlessly integrating Insights GPT, design resources, and behavioral analytics, Qatalyst uplifts businesses in delivering actionable insights that fuel success.”

Qatalyst is a simple, intuitive, and completely DIY user research platform that enables businesses to assess products spanning from the prototype stage to post-live evaluations through varied research models: unmoderated testing for independent, unguided studies, moderated testing with real-time participation of moderators, and task-based testing involving post live interaction with respondents while performing a particular task. With Qatalyst, businesses can confidently make data-based decisions and create exceptional user experiences that drive growth and success.

About Entropik: 

Entropik is a leading Human Insights company founded in 2016. They enable research, marketing, and product teams to move towards a more continuous, collaborative, agile, and scalable way to capture user feedback by democratizing research and insights data across the organization. Headquartered in Bengaluru, the company has a business presence across the United States, Canada, Europe, the Middle East, and Asia. Entropik’s AI-powered Integrated Market Research Platform provides a research platform covering Quant, Qual, Behaviour Analytics, Video Interviews & Self Captures with an integrated panel under one umbrella. It caters to 150+ global clients across sectors such as Telecom, BFSI, Media, CPG, FMCG, Entertainment, Fintech, and E-commerce, among others. The company has 17 global patent claims in the arena of Multimodal Emotion AI technologies like Facial Coding, Eye Tracking, and Voice AI. Entropik has won many awards and accolades, such as the Amazon AI Award 2018, and has been quoted by Gartner as one of India’s ‘Top 5 Cool Vendors in AI’. For more information, please visit: https://www.entropik.io/


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