Enterprise A2P SMS Market to Surpass 102.81 Billion by 2030 Drives Due to Rising Business Communication


SkyQuest projects that the enterprise A2P SMS market will attain a USD 102.81 billion value by 2030, with a CAGR of 4.9% over the forecast period (2023-2030). The enterprise A2P SMS market is driven by the increasing need for efficient business communication. As companies adopt SMS for notifications, alerts, and customer engagement, the market expands to accommodate this demand, bolstering growth and innovation.

Westford, USA, Aug. 27, 2023 (GLOBE NEWSWIRE) — According to SkyQuest, the proliferation of mobile banking and two-factor authentication drives the Enterprise A2P SMS market. Financial institutions and online services rely on SMS for secure identity verification, making A2P SMS essential for safeguarding transactions and data, thus fueling market expansion.

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  • Pages – 165
  • Tables – 97
  • Figures – 77

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With e-commerce becoming a cornerstone of global retail, A2P SMS finds a prime driver in customer engagement. Transactional alerts, order confirmations, and personalized promotions through SMS enhance the customer experience, prompting businesses to invest in A2P SMS solutions for competitive advantage.

 Prominent Players in the Enterprise A2P SMS Market

  • Orange Business Services
  • Infobip Ltd
  • Tyntec Group Limited
  • Syniverse Technologies LLC
  • CLX Communications AB (now Sinch AB)
  • SAP SE
  • Tata Communications Ltd.
  • Twilio Inc.
  • mGage (a Vivial Company)
  • Vonage Holdings Corp.
  • Clickatell Pty Ltd.
  • Route Mobile Limited
  • SMSGlobal Pty Ltd.
  • Nexmo, Inc. (a Vonage Company)
  • Genesys Telecommunications Laboratories, Inc.
  • Plivo Inc.
  • Proximus Group
  • Karix (formerly known as mGage India)
  • Kaleyra, Inc.
  • MessageBird B.V.
  • 3Cinteractive Corp. (now part of Apptentive)

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On-premise Segment is Expected to Grow the Market Due to their Stringent Security and Compliance Requirements

The on-premise segment, though fast-growing, caters to businesses with stringent security and compliance requirements. It provides a localized approach and maintains data control but may involve higher initial costs. Despite cloud’s ascendancy, on-premise solutions remain relevant, serving industries prioritizing data sovereignty and customized infrastructure.

Asia Pacific’s dominance stems from its robust technological infrastructure, rapid digital transformation, and massive population. Countries like China, India, and Southeast Asian nations exhibit strong demand for various technologies. With a growing middle class and increasing internet penetration, the region offers a vast market for tech adoption and innovation.

Cloud Segment is Expected to Dominate the Market Due to its Scalability, and Cost-effectiveness

The cloud segment’s dominance in the market is attributed to its scalability, cost-effectiveness, and ease of implementation. Enterprises prefer cloud solutions for their flexibility, enabling seamless remote access and updates. This trend is reshaping industry landscapes as businesses increasingly embrace cloud-based models to optimize operations.

Regional markets in the Europe, while not as populous as some regions, showcases rapid adoption of emerging technologies. Its developed economies, emphasis on research and innovation, and cross-border collaborations drive swift tech integration. European nations are keen on diversifying industries through tech investments, positioning the region as a dynamic player in the global tech landscape.

A comprehensive analysis of the major players in the enterprise A2P SMS market has been recently conducted in a report. The report encompasses various aspects, including collaborations, mergers, innovative business policies, and strategies, providing valuable insights into key trends and breakthroughs in the market. Furthermore, the report scrutinizes the market share of the top segments and presents a detailed geographic analysis. Lastly, the report highlights the major players in the industry and their endeavors to develop innovative solutions to cater to the growing demand.

Key Developments in the Enterprise A2P SMS Market

  • In January 2023, Infobip partnered with IBM to offer A2P messaging services on IBM Cloud, catering to businesses looking for secure and reliable communication solutions.
  • In March 2023, Sinch announced an investment in MobiWeb, a leading A2P messaging provider in the Middle East, expanding Sinch’s presence in the region.

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Key Questions Answered in Enterprise A2P SMS Market Report

  • What specific growth drivers are projected to impact the market during the forecast period?
  • List the top companies in the market and explain how they have achieved their positions of influence.
  • In what ways do regional trends and patterns differ within the global market, and how these differences shape the market’s future growth?

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