EMS is Transforming Conventional Fitness Training at SmartFit and its Franchises


Women-led fitness studio, SmartFit provides EMS training for all, whether you are a fitness freak, want to strengthen your weak muscles, have joint or back pain, or just want a quick workout session.

Atlanta, Georgia, March 27, 2024 (GLOBE NEWSWIRE) —


We live in an age where everyone looks for instant gratification, with most people nowadays looking for more efficient fitness solutions. Among these innovations is Electrical Muscle Stimulation (EMS) training, a game-changing approach that has sparked interest for its promise of achieving substantial results in a very short period. With celebrities like Liz Hurley, Heidi Klum, and Madonna endorsing its effectiveness, EMS training has piqued the curiosity of fitness enthusiasts worldwide, sparking a surge in interest and inquiries.

EMS training operates on the principle of enhancing muscle contraction through controlled electrical impulses during exercise. This technique entails delivering these impulses via specialized EMS suits or electrodes strategically placed on targeted muscle groups. The result? Intensified muscle contractions and a remarkably efficient workout session, with each session typically lasting a mere 20 minutes.

Extensive research on EMS training along with anecdotal evidence and preliminary studies suggest promising outcomes. One study in 2021 compared the efficacy of this training with traditional resistance exercises among two groups of women. Those utilizing EMS suits exhibited significant improvements in body circumference and cardiovascular function, hinting at the potential of EMS training to yield notable fitness gains.

The allure of EMS training stems from its versatility and efficacy across various demographics. Athletes seeking to optimize performance, individuals struggling with mobility limitations, postpartum women endeavoring to regain strength, and those undergoing rehabilitation can all find value in EMS. Its ability to target specific muscle groups makes it particularly appealing for addressing muscle imbalances, thereby mitigating the risk of injuries associated with traditional workouts.

Furthermore, EMS training holds immense promise for seniors seeking to maintain mobility and enhance overall well-being. As aging bodies contend with declining strength and flexibility, traditional forms of exercise may exacerbate joint strain and muscle fatigue. EMS training offers a gentler yet equally effective alternative, stimulating muscles that are often underutilized and encouraging agility, toning, and improved stability. Moreover, the minimal time investment required – just 20-minute sessions – makes it a practical and convenient option for individuals with busy schedules.

Lara Oliveira, wife and mother of three children, spearheads SmartFit, the first EMS training fitness studio in Georgia, with a passion for revolutionizing the fitness landscape. Inspired by her own struggles to juggle motherhood and fitness, Lara stumbled upon EMS training during a visit to her native Brazil in 2018. Instantly captivated by its efficiency, she resolved to introduce this transformative technology to her community in Georgia, thus birthing SmartFit in August 2020.

At SmartFit, the ethos revolves around democratizing fitness, making it accessible and attainable for everyone. Through the innovative use of EMS technology, clients can achieve remarkable results without the time constraints or physical strain associated with conventional workouts. Whether it’s a hectic work schedule, joint sensitivity, or a simple aversion to traditional gym routines, SmartFit caters to diverse needs and preferences.

Taylor Oliveira, a certified personal trainer and the Manager of SmartFit, embodies the studio’s commitment to personalized attention and holistic wellness. With a background in elite athletics and a profound appreciation for the transformative power of EMS training, Taylor is instrumental in guiding clients on their fitness journey. Her hands-on approach and genuine rapport with clients underscore SmartFit’s dedication to supporting meaningful connections and empowering individuals to embrace fitness wholeheartedly.

Beyond its efficacy and convenience, SmartFit distinguishes itself as a female-founded enterprise, challenging stereotypes and championing diversity in the fitness industry.

In just a few short years, SmartFit has emerged as a trailblazer in the fitness landscape, setting the standard for excellence and accessibility. With two thriving locations and plans for expansion through franchising, SmartFit continues to redefine the fitness experience.

“We’re calling on individuals who share our passion for innovation and wellness to join the SmartFit family as franchisees. By bringing SmartFit to new communities, franchisees have the opportunity to not only build a thriving business but also to enable countless individuals to prioritize their health and fitness in a time-efficient and sustainable manner,” states Lara.

Media Contact

Name: Lara Oliveira

Email: [email protected]

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