DIAGEO RESERVE’S 14TH EDITION OF WORLD CLASS INDIA ANNOUNCES BOLLYWOOD ICON ‘SOBHITA DHULIPALA’ AS WORLD CLASS AMBASSADOR
To know more about the World Class Cocktail Festival and to purchase tickets head to https://insider.in/world-class-cocktail-festival-2023-jul1-2023/event
NEW DELHI, June 16, 2023 /PRNewswire/ — World Class, the biggest and most renowned bartending competition in the world, is back to elevate your drinking experience. Diageo Reserve World Class India today engaged the graceful and enigmatic Sobhita Dhulipala as the Ambassador of the 14th edition of World Class in India. This distinguished partnership with the powerhouse actress will enable the platform to tell the story of World Class from a fresh perspective and encourage the audience to engage in mindful consumption.
On the back of its finest spirits, Diageo Reserve World Class India is on a mission to inspire people to drink better. Being a global ecosystem, World Class always promotes quality consumption while enabling and assisting the trade community with opportunities and representation. Furthering this narrative, Sobhita Dhulipala will highlight and pay tribute to the art of bartending and mixology while embarking on a captivating journey into the realm of exquisite cocktails. Through her association with World Class India, Sobhita will interact with industry experts and shine light on conscious consumption and the craft of mixology.
Expressing her excitement around this association with World Class 2023, Sobhita Dhulipala, said, “I have utmost appreciation for the exquisite craftsmanship behind finely crafted cocktails, expertly created by India’s most talented bartenders. I am looking forward to uncovering the true essence of drinking better and conscious consumption. Joining hands with World Class India is exciting as it brings together a community of mixologists and F&B enthusiasts to sip, savour and celebrate mixology at its finest.”
Recently, World Class India wrapped up its Cocktail Week that activated the top 100 bars across the country for all to Sip, Savour and Celebrate #AGlassOfWorldClass. The list included some of the finest bars and bartenders across ten cities in India and hosted a special menu curated by the Top 100 Bartenders from the competition. As this season of World Class continues, the association with Sobhita comes to life at the upcoming Cocktail Festival slated to take place on the 1st-2nd of July in Gurugram. The two-day event invites all cocktail enthusiasts to immerse themselves into the finest that mixology has to offer including a celebration of the Top 15 Bartenders from across the country.
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About World Class
World Class is on a mission to inspire people to drink better and create unforgettable experiences in the process. Whether at home or in a bar, WORLD CLASS encourages consumers to think and care about fine drinking in the same way they care about fine dining.
World Class has supported, trained and inspired over 400,000 bartenders, across 60 countries, for over twelve years, while partnering them with the world’s finest spirits – the Diageo Reserve collection. World Class is also the authority on the drinks industry whom consumers look to for the information on the latest drinks, trends, cocktail recipes and industry insight.
About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 37 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com.
Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com , for information, initiatives, and ways to share best practices.
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