Calling All Creatives: Fujifilm Announces FUJIFILM X-T50 Mirrorless Digital Camera and FUJINON XF16-50mmF2.8-4.8 R LM WR Lens

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Latest X Series Camera and Lens Offer Solutions for Creatives on the Go

VALHALLA, N.Y., May 16, 2024 (GLOBE NEWSWIRE) — FUJIFILM North America Corporation, Electronic Imaging Division, today announces the launch of its FUJIFILM X-T50 mirrorless digital camera (X-T50), designed with the similar manual controls and classic camera styling of FUJIFILM X100VI and other X100 Series fixed-lens cameras, but with the flexibility of interchangeable lenses for those who seek added versatility in their everyday carry camera. Also introduced today is FUJINON XF16-50mmF2.8-4.8 R LM WR lens (XF16-50mm) featuring a versatile focal length range, making it suitable for a broad range of applications, from wide-angle landscape and architectural photography to portrait photography. With their lightweight designs and compact form factors, these new X Series innovations are designed for active image makers.

“Passionate creatives are ready to grab their gear and create content at any given moment,” said Victor Ha, vice president, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “X-T50 and XF16-50mm are made to be everyday-carry items; lightweight, comfortable tools that can be thrown in a bag for folks that are on the move. X-T50 is a great example of how we are keeping creativity top of mind for our users. From the dedicated Film Simulation dial to AI-based subject detection autofocus, X-T50 is more than ready the moment inspiration of any kind strikes.”

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X-T50 Mirrorless Digital Camera

Dedicated Film Simulation Mode Dial

  • For the first time on any X Series camera, X-T50 features a dedicated Film Simulation dial for fast, easy access to a wide variety of Fujifilm Film Simulations. There are a total of 20 Film Simulation modes available for X-T50 including the recently introduced REALA ACE mode, which combines true-to-life color reproduction and crisp tonal gradations. The new Film Simulation dial is incorporated on the top plate, allowing users to intuitively switch between the included Film Simulation modes with ease.

 40.2 Megapixel X-Trans CMOS 5 HR Sensor

  • X-T50’s compact and lightweight body weighs approximately 438 grams (15.45 ounces)[1], and features the X Series’ popular back-illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor and the high-speed image processing engine X-Processor 5. The latest image processing algorithm in the fifth generation X Series cameras delivers high resolution while maintaining a high signal-to-noise ratio. X-T50 is compatible with all X Series lenses, and the sensor’s high pixel count of approximately 40.2 megapixels is maximized by the digital teleconverter function[2], allowing images to be magnified by either 1.4x or 2x. X-T50’s pixel structure allows light to be captured efficiently; with ISO 125, the electronic shutter can be set to a shutter speed of up to 1/180000 second, achieving highly precise control of exposure time.

 In-body Image Stabilization (IBIS) and Auto mode

  • X-T50 is equipped with a 5-axis IBIS function with a maximum of 7.0 stops[3]. While maintaining the mobility that has been a key feature of previous X Series models, X-T50 enables comfortable, hand-held image making, even in low light. Equipped with an AI-based subject detection autofocus (AF) developed using deep learning technology, X-T50 can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones[4]. When in Auto mode, X-T50 detects the subject and tracks it while keeping it in focus, making it easy to create high-quality still images and movies.

6.2K/30P and 4K/60P video capabilities

  • For video creators, 6.2K/30P recording is available. Tracking AF functionality is also available for high-quality video recording.
  • X-T50’s extensive 13+ stop dynamic range on F-Log2 is perfect for color grading

Sophisticated product design

  • X-T50 features a 1.84 million-dot, tiltable rear LCD monitor inside a new, rounded body and grip, designed to fit comfortably in the hand while maintaining a compact size.
  • A pop-up flash integrated into the viewfinder is mounted on the top plate, automatically controlling the amount of light needed for dark scenes and backlit portraits.

Native Frame.io Camera to Cloud Connectivity

X-T50 offers an accessory-free, native Camera to Cloud integration for Adobe’s Frame.io, which allows users to wirelessly connect any X-T50 to an active internet connection, authenticate it to Frame.io, and automatically upload photos and videos just moments after they are created. This can drastically reduce the amount of time needed to reach the end of any post-production workflow. X-T50 is the latest X Series camera to integrate Frame.io’s Camera to Cloud technology, joining FUJIFILM X-H2, FUJIFILM X-H2S, FUJIFILM X-T5, FUJIFILM X-S20, and FUJIFILM X100VI mirrorless digital cameras in offering the capability.

FUJINON XF16-50mmF2.8-4.8 R LM WR Lens

XF16-50mm is a standard zoom lens that covers a focal length range from wide-angle 16mm (equivalent to 24mm in 35mm format) to medium telephoto 50mm (equivalent to 76mm in 35mm format). It offers high-speed and high precision autofocus, with magnification of 0.3x at the telephoto end (equivalent to magnification of 0.45x in 35mm format), allowing the user to get as close as approximately 4cm (1.4 inches) in minimum focusing distance throughout the zoom range and as close as 15cm (approximately 6 inches) from the front of the lens to the subject.

XF16-50mm features a weather resistant structure (weather sealing applied to 13 areas of the lens barrel) and is temperature resistant down to -10 degrees Celsius (14 degrees Fahrenheit), allowing for versatile use in a wide range of scenes.

Adopting a lens configuration of 9 groups and 11 elements, including 3 aspherical lenses and 3 extra-low dispersion (ED) lenses, XF16-50mm suppresses chromatic aberration and maintains high-resolution performance throughout the zoom range. In addition to its high-resolution performance, XF16-50mm also has a close-up capability equivalent to roughly half that of macrophotography in 35mm format, making it effective for photographing food, crafts, plants, and various everyday scenes.

Product Features

Lightweight Design

  • By optimizing the placement of the lens, XF16-50mm has a weight of approximately 240 grams (8.5 ounces), making it the lightest zoom lens in the XF lens lineup to date.
  • The constant-length design, in which the lens does not extend during zooming, provides a truly comfortable zoom operation for users.

Fast and accurate Autofocus

  • XF16-50mm uses the inner focus method, which drives a compact and lightweight group of focus lenses with a linear motor. In addition, the high-speed and high precision autofocus system, achieved through the miniaturization of the focus lens group, creates accurate AF within approximately 0.015 seconds[5].

Pricing and Availability for FUJIFILM X-T50 and FUJINON XF16-50mm

FUJIFILM X-T50 digital camera will be available in Black, Charcoal Silver, and Silver with expected availability in June 2024 at a Manufacturer’s Suggested Retail Price of $1,399.95 USD ($1889.99 CAD). Additionally, Fujifilm plans to introduce a kit featuring X-T50 and FUJINON XC15-45mmF3.5-5.6 OIS PZ lens, at a Manufacturer’s Suggested Retail Price of $1,499.95 USD ($1,999.99 CAD).

FUJINON XF16-50mmF2.8-4.8 R LM WR lens is also expected to be available in June 2024, at a Manufacturer’s Suggested Retail Price of $699.95 USD ($949.99 CAD).

Alongside the release of the FUJINON XF16-50mmF2.8-4.8 R LM WR lens, Fujifilm plans to introduce kits featuring this lens with its FUJIFILM X-T50, FUJIFILM X-T5, and FUJIFILM X-S20 mirrorless digital cameras, each of which feature in-body image stabilization designed to maximize the lens’s performance. Manufacturers Suggested Retail Price of the X-T50 kit variations will be as follows: 

  • FUJIFILM X-T50 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP $1,799.95 USD ($2,429.99 CAD)
  • FUJIFILM X-T5 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP $2,099.95 USD ($2,839.99 CAD)
  • FUJIFILM X-S20 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP $1,699.95 USD ($2,299.99 CAD)

For more information, please visit https://fujifilm-x.com/en-us/products/cameras/x-t50 and https://fujifilm-x.com/en-us/products/lenses/xf16-50mmf28-48-r-lm-wr/.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX® line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Communication Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm’s technologies.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com

For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030, click here

FUJIFILM, VALUE FROM INNOVATION, FUJINON, X-TRANS, REALA ACE, and INSTAX are trademarks of FUJIFILM Corporation and its affiliates.

© 2024 FUJIFILM North America Corporation and its affiliates. All rights reserved.


[1] Including battery and memory card.

[2] Depending on the shooting mode, the digital teleconverter may not be deactivated or selected.
[3] Based upon CIPA standard in pitch / yaw directions, and when coupled with FUJINON XF35mmF1.4 R lens.
[4] Set the subject detection setting to “Bird” to detect insects or “Aircraft” to detect drones.
[5] Autofocus speed on the wide-angle end, using an internal measurement method compliant with the CIPA Guidelines, when mounted on the FUJIFILM X-T4 mirrorless digital camera and with Phase Detection AF and High Performance mode activated..

CONTACT: Daniel Carpenter FUJIFILM Holdings America Corporation 9145292417 [email protected] 

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