Beauty and Personal Care Market Size to Reach US$858.4Bn in 2030 | Persistence Market Research


North America leads the beauty and personal care market with a diverse range of products, driven by factors securing its dominant position in grooming, hygiene, and aesthetics

New York, Jan. 24, 2024 (GLOBE NEWSWIRE) — Market Size & Overview:

The Global Beauty and Personal Care Product market is projected to experience a Compound Annual Growth Rate (CAGR) of 6.7%, leading to a surge from the 2023 value of US$545.1 billion to an estimated US$858.4 billion by the conclusion of 2030.


This market category encompasses a diverse array of products aimed at improving personal grooming, hygiene, and aesthetic appeal. It spans skincare, haircare, cosmetics, fragrances, and other related items, all contributing to individuals’ daily personal care routines. The global beauty and personal care market industry significantly contributes to fostering self-confidence, well-being, and self-expression.

The driving forces behind the global market’s expansion include evolving beauty standards, heightened consumer awareness of health and wellness, and the influential role of social media. As consumers actively seek effective and innovative solutions for their skincare and grooming needs, the market consistently introduces new products and formulations.

Furthermore, the increasing emphasis on incorporating natural and organic ingredients, adopting sustainable practices, and promoting cruelty-free approaches underscores the escalating demand for ethically sourced and environmentally friendly beauty products. The beauty and personal care product market, known for its dynamic nature and continual innovation, plays a crucial role in meeting the ever-changing desires of consumers striving to enhance both their physical appearance and overall lifestyle.

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Market Scope: 

Report Coverage  Details 
Market Revenue 2023 US$545.1 billion
Estimated Revenue 2030 US$858.4 billion
Growth Rate – CAGR  6.7%  
Forecast Period  2023-2030
No. of Pages  212 Pages 
Market Segmentation 
  • Product Type
  • Distribution Channel
  • Region
Regions Covered 
  • North America
  • Europe
  • Latin America
  • East Asia
  • The Middle East & Africa
  • South Asia & Pacific
Key Companies Profiled 
  • L’Oréal S.A.
  • The Estée Lauder Companies Inc.
  • The Procter & Gamble Company
  • Unilever PLC
  • Beiersdorf AG
  • Shiseido Company, Limited
  • Coty Inc.
  • Natura & Co Holding S.A.
  • Hindustan Unilever Limited
  • AmorePacific Corporation
  • Louis Vuitton S.A.
  • Johnson & Johnson

Market Growth Drivers:

Evolving Beauty Standards: Changes in societal perceptions of beauty contribute to the constant demand for new and innovative beauty and personal care products. As beauty standards evolve, consumers seek products that align with contemporary preferences, driving market growth.

Increased Awareness of Health and Wellness: Growing awareness of health and wellness among consumers propels the demand for products that offer both aesthetic benefits and health-related advantages. Beauty and personal care products are increasingly perceived as integral to overall well-being.

Influence of Social Media: Social media platforms play a pivotal role in shaping beauty trends and influencing consumer preferences. The widespread reach of social media channels accelerates the adoption of new products, creates beauty trends, and fosters a desire for the latest innovations in the market.

Continuous Product Innovation: The beauty and personal care industry’s commitment to innovation ensures a steady stream of new and improved products. Consumers actively seek out novel formulations, advanced technologies, and unique solutions for their skincare and grooming needs, driving market growth.

Focus on Natural and Organic Ingredients: A rising consumer preference for natural and organic ingredients in beauty products reflects a growing awareness of sustainability and health-conscious choices. Companies responding to this demand with eco-friendly and ethically sourced formulations benefit from increased market share.

In a nutshell, the Persistence Market Research report is a must-read for start-ups, industry players, investors, researchers, consultants, business strategists, and all those who are looking to understand this industry. Get a glance at the report at:

Market Restraints:

Regulatory Challenges: Stringent regulations and compliance requirements in the beauty and personal care industry can pose challenges for companies. Navigating complex regulatory landscapes, particularly in different regions, may result in delays and increased costs for product development and marketing.

Product Safety Concerns: The use of various chemicals and ingredients in beauty products can lead to safety concerns among consumers. Instances of adverse reactions or product recalls may damage a brand’s reputation and hinder market growth.

Intense Competition: The beauty and personal care market is highly competitive, with numerous brands vying for consumer attention. Intense competition can lead to pricing pressures, reduced profit margins, and the need for increased marketing investments to stand out in the crowded marketplace.

Economic Downturns: Economic downturns and recessions can impact consumer spending on non-essential items, including beauty and personal care products. During periods of economic uncertainty, consumers may opt for more budget-friendly options or reduce discretionary spending, affecting overall market growth.

Supply Chain Disruptions: The beauty industry relies on complex global supply chains for sourcing raw materials and manufacturing. Disruptions in the supply chain, such as natural disasters, geopolitical tensions, or pandemics, can lead to shortages, increased costs, and delays in product availability.

Consumer Skepticism: Increasing awareness about product ingredients, formulations, and the environmental impact of packaging has led to a more discerning consumer base. Consumer skepticism regarding greenwashing, false marketing claims, or perceived lack of transparency can pose challenges for brands.

Rapid Technological Changes: While technological advancements drive innovation, they can also pose challenges for companies trying to keep up with the latest trends. Companies that fail to adopt emerging technologies risk becoming obsolete in the fast-paced beauty and personal care market.


Growing Demand for Anti-Aging Products: The aging population worldwide presents a significant opportunity for the beauty and personal care industry. Developing and marketing effective anti-aging products can cater to the increasing demand from consumers seeking solutions to maintain youthful skin.

Expansion in Emerging Markets: Emerging markets, especially in Asia-Pacific, Latin America, and Africa, offer untapped potential for market expansion. The rising disposable incomes, urbanization, and evolving beauty standards in these regions create opportunities for brands to introduce and establish their products.

Digital Transformation: Leveraging digital platforms for marketing, e-commerce, and personalized recommendations provides an avenue for growth. Companies can capitalize on the digital transformation trend by enhancing online presence, engaging with consumers on social media, and implementing e-commerce strategies.

Innovation in Sustainable Packaging: The demand for eco-friendly and sustainable packaging solutions is on the rise. Companies that innovate in sustainable packaging materials and practices can gain a competitive edge and appeal to environmentally conscious consumers.

Male Grooming Market Expansion: The male grooming segment is experiencing significant growth as men increasingly focus on personal care. Developing specialized products for men and expanding marketing efforts in this segment present opportunities for market growth.

Market Segmentation

Which Product Type Are Expected to Benefit the Most from Revenue Generation?

The beauty and personal care product market comprises segments such as Skin Care, Hair Care, Color Cosmetics, Fragrances, and Others. Among these, the Skin Care segment, which includes cleansers, moisturizers, and anti-aging solutions, stands out prominently. Anti-aging products lead the way in this segment, fueled by a globally aging population and a heightened focus on achieving youthful and radiant skin. Consumers are particularly drawn to these products due to their preference for innovative ingredients and advanced formulations.

Notably, the most rapidly expanding subsegment in Skin Care is natural and organic skincare products. This growth is driven by the increasing awareness of sustainability and a preference for health-conscious choices.

Consumers are embracing natural alternatives, propelling the swift rise of this segment within the beauty and personal care market. The attractiveness of natural skincare lies in the perceived benefits of chemical-free formulations and environmentally friendly practices, aligning seamlessly with prevailing beauty industry trends.

What Distribution Channels Will Be Targeted the Most for Revenue?

E-commerce dominates the beauty and personal care market, holding the highest share due to the convenience of online shopping and a vast product selection. The ability to compare prices and read reviews further boosts its appeal. Meanwhile, Specialty Stores experience rapid growth, offering a personalized shopping experience with expert guidance and curated selections, attracting consumers seeking individualized beauty shopping.

Top Regional Markets

Why is North America Emerging as a Dominating Region?

North America leads the beauty and personal care product market, driven by a population with strong consumer awareness and disposable income. The region’s well-established beauty infrastructure, including retail networks and e-commerce platforms, enhances accessibility. Social media and beauty influencers significantly influence consumer preferences, making North America a key player in the global beauty market, known for its affinity for premium and innovative beauty solutions.

Key Recent Developments

Sustainability and Clean Beauty: There has been a growing emphasis on sustainability and clean beauty products. Consumers are increasingly seeking products with eco-friendly packaging, cruelty-free formulations, and natural ingredients.

E-commerce Dominance: The beauty and personal care industry has seen a continued shift towards online sales. E-commerce platforms and direct-to-consumer (DTC) brands have gained popularity, especially during the COVID-19 pandemic.

Digital Transformation and Augmented Reality (AR): Many beauty brands have embraced technology, incorporating augmented reality tools for virtual try-ons and personalized experiences. This trend enhances the online shopping experience and helps customers make more informed choices.

Inclusive Beauty: The industry has been making strides towards inclusivity, with a focus on offering a diverse range of products that cater to different skin tones, hair types, and body shapes. Many brands are expanding their shade ranges and promoting body positivity.

Wellness Integration: The line between beauty and wellness has blurred, leading to the rise of products that promote both external and internal well-being. This includes beauty supplements, skincare infused with CBD, and holistic wellness-oriented beauty routines.

Some of the market players:

  • L’Oréal S.A. L’Oréal is a multinational cosmetics and beauty company headquartered in France. It is one of the world’s largest and most well-known cosmetics and beauty companies, offering a wide range of products including skincare, haircare, makeup, and fragrance.
  • The Estée Lauder Companies Inc. Estée Lauder is a global leader in the beauty industry, with a portfolio of prestigious brands. The company produces skincare, makeup, fragrance, and haircare products. Estée Lauder’s brands include Estée Lauder, Clinique, MAC, Bobbi Brown, and many others.
  • The Procter & Gamble Company: P&G is a multinational consumer goods company based in the United States. While it operates in various sectors, it has a significant presence in the beauty and personal care industry with brands like Olay, Pantene, Gillette, and SK-II.
  • Unilever PLC : Unilever is a British-Dutch multinational consumer goods company with a wide range of products, including beauty and personal care brands. Some of its well-known beauty brands include Dove, Axe, Lux, and Vaseline.
  • Beiersdorf AG : Beiersdorf is a German multinational company known for its skincare brands. Nivea, one of the world’s most recognized skincare brands, is part of Beiersdorf’s portfolio. The company also produces other skincare products.
  • Shiseido Company, Limited: Shiseido is a Japanese multinational cosmetic and skincare company. It is one of the oldest cosmetics companies globally and offers a diverse range of products, including skincare, makeup, and fragrance.
  • Coty Inc. : Coty is a global beauty company with a portfolio that includes cosmetics, skincare, fragrance, and hair color. The company owns brands such as CoverGirl, Sally Hansen, Calvin Klein, and Clairol.
  • Natura & Co Holding S.A.: Natura & Co is a Brazilian multinational beauty company that owns various brands, including Natura, The Body Shop, Aesop, and Avon. The company is committed to sustainability and ethical practices.

Beauty And Personal Care Product Market Research Segmentation

By Product Type:

Skin Care

Hair Care

Color Cosmetics


By Distribution Channel:

Hypermarkets & Supermarkets

Specialty Stores


By Region:

North America


East Asia

South Asia & Oceania

Latin America

Middle East & Africa

About Persistence Market Research: 

Business intelligence is the foundation of every business model employed by Persistence Market Research. Multi-dimensional sources are being put to work, which include big data, customer experience analytics, and real-time data collection. Thus, working on “micros” by Persistence Market Research helps companies overcome their “macro” business challenges. 

Persistence Market Research is always way ahead of its time. In other words, it tables market solutions by stepping into the companies’/clients’ shoes much before they themselves have a sneak pick into the market. The pro-active approach followed by experts at Persistence Market Research helps companies/clients lay their hands on techno-commercial insights beforehand, so that the subsequent course of action could be simplified on their part. 


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